tag:blogger.com,1999:blog-9191890.post110331441971061355..comments2023-10-29T09:52:20.556-04:00Comments on The Pondering Primate: The SearchYear In ReviewUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9191890.post-1103451944174321332004-12-19T05:25:00.000-05:002004-12-19T05:25:00.000-05:00You get it. Brands/TM's are powerless when it come...You get it. Brands/TM's are powerless when it comes to advertising on the net. There aren't 4 TV channels to focus on, but millions.<br />The search engine is the best way so far to do it. That WILL change. When this registry is opened, all brands/cos/individuals will now be able to register a word,number along with a barcode/a 2d created code that will give the brand/person dual representation in the electronic world and physical world.<br /><br />It will replace the phrase "go to www.something.com" with type "something" or click on any of our codes on any of our advertisements. The code/word will be the hyperlink (i call it a physical world hyperlink) that will take you to wherever the brand wants you to go.<br /><br />Imagine Danon comes out w/ a new peanut butter flavored yogurt and they have a mouth watering ad in People. Hey im interested, tell me more. Right now you go to Google , type in (danon, peanut butter, yogurt).<br /><br />You the reader know where you want to go , but dont have a map. You want to navigate, not search. Search would involve typing (new flavored yogurts), If Danon registered DanonPB, theres your direct connect. If they have a code on the People mag page, just click.<br /><br />If the brands have done a good job of advertising their words, you won't need a search engine. You will go right to their targeted site.<br /><br />Because you WONT be searching on your cell phone, you will definitely have to navigate.<br /><br />Search and navigation are two different things. Right now they are considered one by search engines.<br /><br />And just like Brands have done with products in the past, they will find new ways to get you to remember their registered words. These marketing guys are creative.<br /><br />As far as eyeballs, its pretty easy to see (no pun intended). There are fewer eys on tv, more on the net, but ALL OF THEM on the cell phone. It's inevitable.<br /><br />There's your big opportunity. Bigger than Phase 1.<br /><br />Stay tuned I have a piece coming out on what will be bigger than Google.No Namehttps://www.blogger.com/profile/11155078371910036369noreply@blogger.comtag:blogger.com,1999:blog-9191890.post-1103403080717890502004-12-18T15:51:00.000-05:002004-12-18T15:51:00.000-05:00You quote from Coke's SrVP Chuck Fruit says three ...You quote from Coke's SrVP Chuck Fruit says three quarters of Coke's ad budget goes to television. And, further quote " that percent will go down steadily<br />over the next decade to well less than half". Hmm!<br />As I read that, TV will get maybe 35% or less of Coke's Dollars. Sounds like the Internet gains market share.<br />If I like a product or I'm just curious, I will make an inquiry. Maybe to purchase, maybe to "understand", or just maybe to compare. As I see it, this inquiry is in essence "permission" granted. Therefore, this manufacturer can "target"---advertise---incentivise me to purchase their product. Or, show me related and/or integrated other products or services. "Permission" granted. Gee,they can reach me wherever I am through my Cell phone. I like that. <br />It also appears from your blogs that the S.A.I.C "Trade Mark" registry and the "Word" registry come into the picture. I wonder if that means if "Geico" registers "Geico" and "Geico Direct" with S.A.I.C. that it would have a revenue consequence for the Search Engines?Anonymousnoreply@blogger.com