A successful SMS mobile marketing campaign will include a reason/incentive to send a text BUT ALSO a reason to KEEP texting. A free ringtone, screensaver, cruise may be enticing to START a campaign, but what will brands offer to KEEP the contact with the consumer.
From Brand Republic Advertisers turn to SMS
The majority of small- and medium-sized companies using text messaging as a marketing tool increased their turnover by 10% or more, according to UK and US research.
Tim Hatton, Textalert spokesman, said: "Businesses are finding that SMS can give them a significant competitive advantage for very little outlay. Compared to other forms of direct marketing, text messaging is cheap, very effective and enjoys the highest recall rate of any advertising channel."
Advertisers want you to initiate the interaction via SMS. That gives them permission to market to you.
ReplyDeleteAS an advertiser, you can't annoy your user with a coupon or service offering too frequently.
When you combine a recurring info service WITH your brand, then the user wont get annoyed.
In my opinion, cross-marketing is how most brands will be able to market to mobile user without getting OPT-OUTS.
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ReplyDeleteOrange Park cell phone marketing