This is a good summary on what mobile marketing really is. John Hadl, managing director at Quigley-Simpson spoke at a mobile markteting conference.
Quigley-Simpson is a full-service brand response advertising agency whose clients include Procter & Gamble Warner Brothers, Visa and Ameriquest Home Mortgage.
Hadl is known for his stance that the most important and effective use of mobile is its ability to act as a response mechanism and media measurement tool for traditional media channels.
He explained why mobile should not be considered a revenue driver but rather a data collector, response mechanism and media measurement tool.
The mobile represents the first medium where an advertiser can interact directly, in real time with a consumer. With that, the method for marketing has to be different.
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