Wednesday, February 01, 2006

4INFO In USA TODAY


The official placement of 4INFO's mobile search started today in USA TODAY. 4INFO was smart. They chose a national paper to launch their search app in.

Their ads are placed on the front of the Sports and Weather sections.

Gannett, which is the parent of USA TODAY and a big media conglomerate, just bought a minority stake in 4INFO.
What you are seeing is an old medium trying to transform their business with new media application.

If I was News Corp, you know what I would do to counter this?
at

3 comments:

  1. Anonymous7:51 AM, February 01, 2006

    Go with a PWC that has a one-click connection...

    ReplyDelete
  2. Anonymous2:50 PM, February 01, 2006

    Pardon my ignorance but what is a PWC?

    ReplyDelete
  3. No Name3:26 PM, February 01, 2006

    Physical World Connection...

    Ill spell it out next sorry.

    ReplyDelete

Comments posted on The Pondering Primate are moderated. Abusive comments, and ones with claims that cannot be verified with links, will not be permitted.

Note: Only a member of this blog may post a comment.