A great idea. Simple and very "useful".
Sports Illustrated is selling wallpaper images for your mobile phone.
To see the images click here.
Now once you download an image for $2.00 plus applicable carrier charges, does this give SI the permission to market to you?
Will you get mobile messages offering SI at cheap rates? Will they advertise a reduced rate on the Swimsuit Issue thru an SMS?
Howabout an add-on service that is a Veronika Verekova ringtone. Verionica says "you have a call". How neat would that be?
SI could incorporate a mobile campaign by putting a code under each girl's name in the swimsuit issue for wallpaper downloads.
Combine a wallpaper download and a 1 minute video feature for the phone.
As the clarity of cameras on cameraphones gets better (why can't you take a picture of the girl in the magazine and save on your phone), the wallpaper download biz shrinks and it will be other applications (video clips) that keeps the revenue going.
good site
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