Frankly I'm surprised it took this long to tap into most active users of SMS, teenagers.
MTV announced that its network is developing an in-house messaging platform that will deliver content from the company’s cable channels to U.S. wireless users.
Services such as cross-carrier polling, alerts and sweepstakes from MTV, Comedy Central, VH1, Country Music Television, Spike and Logo channels will be provided by mBlox, a San Francisco based short messaging service provider.
MTV plans to launch the platform within a month
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