Friday, August 19, 2005

Hypertag Brings Mobile Marketing To Music Albums

From Brand Republic Hypertag launches Goldfrapp album

Mobile marketing for music albums.

LONDON - The launch of the new Goldfrapp album is being backed by a link with mobile marketing company Hypertag to offer downloadable mobile content in posters.

The campaign will use Hypertag's new Hyperstore m-commerce application so fans can download live updates and content directly to their mobile phones.

Fans can text a shortcode (80004) to receive the Goldfrapp Hyperstore or through Hypertags at Goldfrapp gigs
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