Friday, September 30, 2005

MindMatics Launches "Nightwatch" Mobile Campaign

Movie trailers will nolonger exclusively belong on the big screen. MindMatics, a mobile marketingcompany, working in cooperation with 20th Century Fox, now makes it possibleto download to cell phones a preview of the new movie Night Watch weeksbefore the movie officially opens on September 29th.

The content is available at selected movie theaters to anyone with aBluetooth-enabled mobile device. In addition to the movie trailer, fourwallpapers and a ringtone are also included. The downloads are free andavailable for the duration of the movie promotion, lasting from September10th to October 11th.

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