USA TODAY has partnered with Dwango Wireless to launch TEXT & WIN, a premium short message service (SMS) sweepstakes program that allows readers to use their mobile phones to participate in daily newspaper polls to express their opinions as well as win weekly and grand prizes.Old media meets new media for mobile marketing
Through TEXT & WIN, USA TODAY readers can respond to various polling questions posed in the Life and Sports sections of the daily newspaper by sending a text message via their SMS enabled and activated mobile phones to the numerical short code 46872 or GOUSA.
Each text message entry costs $0.50 and every entry is another chance to win
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