Friday, October 21, 2005

Where Does Google Go Next?


Google reports monster numbers and the Street likes it.

James Cramer from Real Money posts a story on How Google trumps all other media (sub req'd). He makes some great statements.

Listening to the Google conference call I came away with two very big markets Google should tap next.

The first one is easy and if you've been reading PP for any length of time I have offered numerous ways Google can tackle the mobile marketing space.

The second is something that may not be apparent to most. I have been waiting for this space to be addressed for a while and Google could become the dominant player overnight with the right technology.

It involves an older medium that is losing revenue steadily. There is a recurring theme to it. It involves three MAJOR industries. It will generate revenues not only by advertising, but transactional volume.

Know what this is?
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16 comments:

  1. Anonymous11:45 AM, October 21, 2005

    The phone companies?

    ReplyDelete
  2. Anonymous12:22 PM, October 21, 2005

    Glad to see you back PP
    We missed your coverage
    I think the answer is newspapers
    Larry

    ReplyDelete
  3. No Name2:31 PM, October 21, 2005

    Have to be more specific than that. If correct answer is posted, I will elaborate on how big this is.

    ReplyDelete
  4. Anonymous3:10 PM, October 21, 2005

    Older medium? Email? SMS? MMS? or IM?

    Kokonutguy

    ReplyDelete
  5. Anonymous9:39 PM, October 21, 2005

    CABLE TV !!!!!!!!!!

    ReplyDelete
  6. Anonymous10:58 PM, October 21, 2005

    http://theponderingprimate.blogspot.com/2005/09/first-interactive-magazine.html

    dlethe01

    ReplyDelete
  7. No Name5:10 AM, October 22, 2005

    Nope..
    Keep trying, maybe I should put another brand recognition quiz for the answer.

    When you guess "it", I will explain how Google revitalizes this medium.

    ReplyDelete
  8. Anonymous10:24 AM, October 22, 2005

    The music industry? (CD sales down; downloads up)

    ReplyDelete
  9. Anonymous1:16 PM, October 22, 2005

    Aaaarrgh!

    Kokonutguy

    ReplyDelete
  10. No Name1:38 PM, October 22, 2005

    Medium...

    Recurring commerce content..

    Don't make me break out the brands again..

    ReplyDelete
  11. Anonymous4:51 PM, October 22, 2005

    Brochures, classifieds and/or coupons...take your pick of applicable industries. YJ.

    ReplyDelete
  12. Anonymous10:06 AM, October 23, 2005

    Interactive television !??!!!

    ReplyDelete
  13. No Name2:16 PM, October 23, 2005

    Classifieds is correct.

    I will explain the model and the players in an upcoming post.

    ReplyDelete
  14. Anonymous12:20 PM, October 25, 2005

    I see Google is testing an Online Classifieds Service; interesting in combination with their maps, local search, etc.

    ReplyDelete
  15. Anonymous6:06 PM, October 29, 2005

    kind of like a craigslist.org....

    ReplyDelete
  16. No Name2:11 PM, October 30, 2005

    What happens when you have a classified listing already set-up in place with major newspapers?

    Get more bang for your advertising buck.

    Keep newspapers alive.

    Expand the audience you can sell to.

    I bet Google would love to find a turn-key operation that does this now.

    Want to know who does?

    ReplyDelete

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