Another Application For Mobile Marketing

A picture taken by a camera phone BECOMES an identifier. This is another way to look at the emerging space.

From New Scientist Camera phone helps label snaps

The emerging technology will allow people and places to be automatically identified and labelled within each picture, as it is taken by any Bluetooth-enabled camera cellphone.

The concept, being developed by Marc Davis of Yahoo's Berkeley research lab in California, is based on a central server that registers details sent by the phone when the photo is taken. These include the nearest cellphone mast, the strength of the call signal and the time the photo was taken.

I'm already thinking how valuable this could be for mobile marketing.