Sunday, September 16, 2007

H&M Uses Semacodes For Mobile Shopping


University of Miami Uses Semacodes In H&M Ads
semacode



The University of Miami involved billboard and magazine print executions that contain an embedded semacode in Europe for H&M, aiming to create another point of sale opportunity with this high-tech technology.

As what you see in the photo, consumers could buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.semacode

According to this blog, this is a concept ad from the University of Miami.
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2 comments:

  1. Antony1:04 AM, September 17, 2007

    Scott,

    I'm not sure if this is a real ad or just a concept ad?

    My research indicates it is concept student work in the portfolio of a student from the Miami ad school, although I am not 100% certain.

    Can your sources confirm if it is an actual campaign?

    ReplyDelete
  2. Anonymous6:06 AM, September 21, 2007

    its a real advert you div, its not like its using nuclear technology

    ReplyDelete

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