Maybe this is the push the US needs in order for camera phones and bar codes to connect.

CTIA -The Wireless Association® announced today a request for information (RFI) on behalf of its Code Scan Action Team. The RFI is being sent to a wide range of companies with an interest in the Cameraphone Barcode Scanning (CBS) space.
An important opportunity presents itself in the United Sates where Code Scanning is relatively unknown. While some countries are building many small islands of Code Scanning activity, there is potential in the U.S. to support and develop a common architecture that enables a mass code-scanning market.
CTIA’s Code Scan Action Team, comprised of industry representatives, is currently in the process of evaluating solutions to implement CBS on wireless phones in the United States. The purpose of this RFI is to understand and evaluate partner capabilities and interests in Code Symbologies, Code Scanning client applications and Proposed Business Models to support CBS, among other areas.
This is in addition to the mobile bar code standard the International Air Transport Association (IATA) created.
The International Air Transport Association (IATA), a trade body that represents 240 airlines and 94% of scheduled international travel, has reached an agreement on a global standard for mobile barcodes, which it says "paves the way" for air travelers to use mobile phones for check-in at airports.
Last year Neomedia Technologies was leading the efforts for the Mobile Codes Consortium. Based on Neomedia's latest financial statement, and with the US Patent Office agreeing to review their patents, I don't see this initiative being taken serious by the mobile industry.