10 Ways Netflix Can Get Their Momentum Back

Netflix, once a pioneer in the video entertainment business, is now turning into a "has been". 

For the first time in a decade, Netflix lost customers.

"The streaming giant is scrambling to find new sources of revenue growth, with execs hoping to monetize password-sharing freeloaders and — previously unthinkable at the Big Red N — planning to introduce advertising-supported plans."

Here are 10 Ways Netflix Can Get Back On Track

1. Offer a real "review" solution. There is nothing more tiring that having to Google the reviews of a movie or series you never heard of. Maybe buy Rotten Tomatoes?

2. Highlight the shows I have ALREADY watched. Nothing more frustrating that clicking on a program to see that I already watched it...or worse I started to watch it and turned it off after a few minutes. (where are your algorithms Netflix?)

3. STOP changing the thumbnails to trick me into clicking a program I have already watched. "Oh is this a new Bill Burr special?" NO, Netflix just changed the thumbnail and tricked me into clicking on it.

4. Introduce a "sharing" feature in social media. How many times do I have to ask my friends "seen anything good on Netflix?". Either "Share this on social media or through email".

5. Start poaching some of the creative talent on YouTube and Twitter. There are some brilliant minds on those channels. Offer them to have their own special on Netflix. YouTube pays peanuts, this would be a no brainer.

6. Offer a "suggestion" box for content. Let people share some of their creative video work for a chance to get exposed on Netflix.

 7. Have a Siskel Ebert type channel. A channel each week that reviews new listings.

8. Take a clue from the Discovery Channel and offer more survival type content. Very low budget to produce and based on the Dual Survival, Naked and Afraid, Dude You're Screwed demand...this is a big niche.

9. Find a way to embed links into the content. If you're threatening to introduce ads, why not make product placement interactive?

10. BIG IDEA. Offer a category called "Politically Incorrect". Be daring and let people see content that we REALLY want to see. Put some bullshit "I accept that the content I am about see my be offensive" so people can shut their piehole about being offended.

Here is your chance to give people what they REALLY want to see but are too afraid to do it on their own.

 

 

Netflix Realizes A Nickel Is Cheaper Than 44 Cents

From NewTeeVee Netflix Everywhere

According to Netflix CEO Reed Hastings at NewTeeVee Live, the company spends about $600 million a year on postage for its mail-order business, but the cost of streaming a video title is much cheaper than delivering a DVD by mail — about 5 cents a gig for bandwidth — or about a nickel per movie.

The U.S.Postal Service should realize they will be losing a $600m client soon. I am curious as to how much the Kindle has reduced Amazon's(and others) mailing costs.

Other than the movie rental, music and book industry, what other industries will make the shift to electronic delivery versus physical delivery?

What other products can be digitized and delivered electronically?

Will there ever be a "Fedex of the Net"?

Would you pay for extra speed to have something delivered, and if so, what?




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Netflix Disrupts Online Movie Rental

Some things to ponder with Netflix and their upcoming set-top box.

1. Because the video library from Netflix is pretty extensive, how will this affect video-on-demand from cable/satellite companies?

2. How much would you pay for an additional set-top box AND a monthly fee for this service?

3. What happens to the already dying DVD market?

4. Because this service includes "other programming from the Net", how will this impact the video sites? (YouTube etc)

5. Will these downloads be available in HD format? (if so how long will it take to download them?)

6. Could this force a HD format standard?

7. How will this affect AppleTV?

Netflix Inc., the world's largest online movie rental service, and LG Electronics, a global consumer electronics leader, today announced they are joining forces to develop a set-top box for consumers to stream movies and other programming from the Internet to HDTVs -- bypassing the need to use a personal computer.

The collaboration is expected to deliver a compelling new online home entertainment service via technology embedded in an LG networked player planned for the second half of 2008.

On top of its rich catalog of more than 90,000 titles on DVD delivered fast through the mail, a growing selection of more than 6,000 familiar movies and TV episodes delivered instantly over the Internet to Netflix members' personal computers or TVs will even more strongly position Netflix in online movie rentals, which it pioneered in 1997.