BeeTagg Mobile Bar Code App Now Available For iPhone

The new BeeTagg Multicode Reader (BeeTagg, QR Code, Datamatrix) is now available for Apple iPhone.

BeeTagg Multicode Reader is available for download in the BeeTagg Labs. It supports BeeTagg, QR Code and Datamatrix Code Formats:

Swiss Post Uses BeeTaggs For Stamps

Mobile Barcodes From BeeTagg Used As Stamps For Swiss Post

Swiss Post is issuing the world's first stamp with an integrated BeeTagg, combining a conventional stamp with ultra-modern technology. Swiss Post's partner in this first tagging venture is Schweiz Tourismus, which is using the stamp and integrated BeeTagg as part of its winter advertising campaign. The mobile tagging solutions have been developed by Swiss Post subsidiary yellowworld AG.
The BeeTagg is a two-dimensional code that looks like a honeycomb and functions in a similar way to a bar code. The user simply installs the free BeeTagg reader, then scans the tag incorporated into the Swiss Post stamp with the camera on their mobile phone. The reader recognizes the tag and connects the phone to a predefined web pag

BeeTagg Now Supported By Mobile Carrier One

A couple things I like about BeeTagg. Their mobile barcode is very easy to identify which gives them a great advantage for mobile marketing. Second, they recognize that a physical world hyperlink (PWH) will be used both as an advertising tool AND a mobile information application.

Christian Spanring has the details on Physical World Connection player BeeTagg being supported by One, the mobile carrier recently acquired by Orange.

By taking a picture of a special graphical code, the BeeTagg , with a cell phone, users are able to retrieve information about a product, location, etc. from the internet.

Proprietary mobile codes like BeeTagg will always have great value because they are easily identifiable and you know what information/application is expected when scanned.

More stories about BeeTagg.

BeeTagg Uses Mobile Codes For Transportation Schedules

From SmoothPlanet BeeTagg uses mobile codes for bus schedules.

CarPostal (buses from the Post office in Switzerland - runs mainly in countryside) launch a test with Beetagg to get bus schedule on the mobile when scanning a 2d code.

Whose Mobile Code Are You And Where Are Taking Me?

A comment was left on the HookCode offers mobile codes for MySpace post.

"Why cant they all just standardise on QR codes and be done with it?"

At first glance standardizing might make sense. However, the real power of a mobile code, or of Physical World Connection (PWC) is not just connecting a physical object to the Net, but the APPLICATIONS that can come from it.

The dilemma PWC faces is where (what URL) will this mobile code take me and what information will I receive. Whose code is this and what should I expect from it?

I don't believe standardizing the QR code, or any mobile code, should be the only option.

A 1d barcode, because the data is constant, will have many applications built for them (price compare, coupons, ecommerce, consumer reviews etc). The code stays constant, but how it's resolved allows numerous services and applications.

Because there are various types of 2d codes, the information, URL and applications vary too. The mobile code will have be identifiable. Proprietary mobile codes like Nextcode, ShotCodes and BeeTagg will always have great value because they are easily identifiable and you know what information is expected when scanned.

There are a few solutions I see.

1. The mobile code itself is unique, recognizable and user knows what information or function is performed when scanned. The mobile code has to be identifiable with the application or the brand.

2. The mobile code is branded so user knows what application or where on Net they will be taken. HookCode is associated with MySpace users, or MySpace adopts this platform and brands it.

3. The mobile code is placed on closed environment and info received when scanning the code is obvious (train station, magazine ad).

4. A multi-function code scanning application. Click on any code and a physical world connection portal provides a menu of choices. (price compare, coupon, commerce etc).

Design QR brands QR codes which are identifiable to the user.

Design QR provides a solution to one of these options. They embed a company's logo, or identifies the QR code by placing an image inside the code. They "brand" the QR code which will allow users to identify the mobile code.

Design QR allowed me to "brand" my QR code.

Here's what I envision.

Google offers a 2d code creating site and places their color theme or the word Google inside of every 2d code created. Advertisers and consumers can place these mobile codes anwyhere and be connected to appropriate URL when scanned.

Because Google is so well known (brand recognition), and their applications will be adopted on the majority of mobile phones, their mobile code scanning platform will provide many functions for the Google Mobile Code.

In addition, this Google mobile phone scanning platform will also offer the ability to scan 1d barcodes as well. This opens the door for advertisers and the approx three billion 1d codes out there already.