Tuesday, January 12, 2010
Google Set To Change History And Add Another Dimension To Advertising
Did you ever think about all of the free advertising that occurs with Google's Street View?
Did the advertisers get "lucky" the day Google captured images on Street View?
I proposed how to get free advertising on Google a while back.
This announcement/patent, will either be a huge way to leverage online advertising, or it could cause a backlash amongst property owners. Google will essentially turn physical property (billboards, buildings, open land etc) into dynamic ads.
Would you rent your physical real estate to Google for online ads?
Does placing an online ad over or on top of a physical location captured digitally infringe on that owner?
Will land owners now be able to earn money using Google's Ad Sense?
This isn't much different than changing the ad behind the catcher in baseball (or outfield walls) to match with the viewer's interest.
From ReadWriteWeb Google Plans To Upgrade old BillBoards
This patent, which was originally filed on July 7, 2008, describes a new system for promoting ads in online mapping applications. In this patent, Google describes how it plans to identify buildings, posters, signs and billboards in these images and give advertisers the ability to replace these images with more up-to-date ads. In addition, Google also seems to plan an advertising auction for unclaimed properties.
What land or building owners would allow Google to place ads on top of their physical site online?
What is the highest searched/viewed "street view", will it command higher ad rate?
This will be an interesting legal issue. While you may own your physical property, do you own it digitally?
There are many business ideas from this, do you see them?
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