YouTube On Pace To Eclipse TV

YouTube viewers world-wide are now watching more than 1 billion hours of videos a day, threatening to eclipse U.S. television viewership, a milestone fueled by the Google unit’s aggressive embrace of artificial intelligence to recommend videos.

YouTube surpassed the figure, which is far larger than previously reported, late last year. It represents a 10-fold increase since 2012, YouTube said, when it started building algorithms that tap user data to give each user personalized video lineups designed to keep them watching longer.

So who could threaten YouTube's growth?

How YouTube Could Increase Clicks And Revenue

What do you do when you see a 30 second ad pop up on a YouTube video?..Yeah you either open a second window and browse something else while you wait or you leave..either way you never wait an eternity (30 seconds) for the video.

YouTube finally realized that nobody waits 30 seconds.

 

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

If YouTube wants viewers to watch more ads or get more clicks, they simply need to offer the video owner the ability to click on an object in the video.  Insert hyperlinks IN the video.

 

Google, who owns YouTube, should create the ability to insert a hyperlink on an image in a video.

Make the video just like a website where there are more ways to get info. People could even stay on the ad JUST to find hyperlinks.

How Does Google Dropping YouTube App Affect The App Space?

How does this impact online advertising?

 After reading the story on Forbes Why Google Is Secretly Happy Apple Dropped YouTube App
I wondered how this could impact other app developers?

the Apple YouTube app doesn’t allow ads to be run against all those billions of videos views a month that YouTube draws on mobile devices.

Because ads aren't run on the iPhone YouTube app, and no ads means no money generated. Multiply that by thousands of artists, movies, and all kinds of content that advertisers want to run ads against–ads that will bring in up to $3.6 billion in revenues this year,

As the online world shifts from websites to apps, how does this impact online advertising?

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Google...The New And Massive Cable Network?

I highlighted the story of why Google is Turning YouTube into a cable alternative. It boils down to the recent acquisition of Motorola Mobility.

Internet enabled TV changes the dynamics of Internet traffic and advertising.

Do you think Google has their eye on TiVo and their IP (Tv/Net)? It would complete the package.

In my book, How To Find Big Stocks, I discuss the TV Commerce wave and how it will disrupt several industry leaders. I also highlight several technologies to be on the lookout for. I call this where Sesame Street meet the Jetsons before they go to Wall Street.

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P2P Represents 44% Of All Bandwidth Consumed On The Net

As more physical objects get connected to the Net (Physical World Connection), and more video producing devices (video cameras, camera phones, surveillance cameras etc) do too, P2P control solutions and/or Internet protocols that make file sharing and transferring more efficient, will be places to watch.

Peer-to-peer file-sharing applications represent 44% of all bandwidth consumed on networks operated by North American Internet service providers, up from around 41% a year ago, according to a survey by Sandvine, a vendor of bandwidth-management systems.

The three biggest overall generators of Internet traffic according to Sandvine’s May survey were:
- peer-to-peer file sharing (43.5%)
- Web browsing (27.3%)
- streaming media (14.8%)

The largest bandwidth hog is streaming video. Who is probably the biggest hog, YouTube.

Should YouTube be responsible for implementing controls?

Should ISP's charge YouTube for the drain on their network?

Wouldn't it be in their best interest to find a solution?

Imagine what happens with high-definition video.

P2P accounted for an even bigger portion of upstream direction, consuming more than twice as much traffic as all other traffic combined. The biggest traffic generator in the upstream direction is peer-to-peer file sharing (75.0%)

From Wikipedia :
P2P networks are typically used for connecting nodes via largely ad hoc connections. Such networks are useful for many purposes. Sharing content files (see file sharing) containing audio, video, data or anything in digital format is very common, and realtime data, such as telephony traffic, is also passed using P2P technology.

What Does This Do To The Value Of YouTube?

How does this affect Internet advertising, and the value of YouTube?

Companies across the U.S. are starting to prevent their employees from accessing Internet-video services (YouTube) at work.

Now, online video has become an increasing irritation. Worker productivity is being jeopardized as short, often low-quality video clips popularized by YouTube are being joined by better-quality video services with long-form content.

(here's the kicker)

According to a study released last month by Nielsen Online, an Internet tracking service owned by Nielsen Co., the heaviest consumption of Internet video is during weekday lunch hours from noon to 2 p.m., when most people are at work.

Isn't that the equivalent of turning off TV and ads during prime time?

Bandwidth capacity relief for corporate networks?

Online video also is taxing already strained corporate networks. It poses a particular problem for smaller companies, which have limited bandwidth capacity to accommodate bulky video files. Online video files on average are about seven times as large as audio files, and 100 times as large as e-mail