23half's Thrrum Uses Image Recognition For Mobile Marketing

23half Inc., a pioneer of technologies that extend the functionality of camera phones, announced the launch of Thrrum MMS Search.

Thrrum MMS Search brings together visual recognition technologies and
information search in the context of camera phones

Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Multimedia Messaging Service (MMS) integrated into their phones.

Users can capture a picture of any text with their camera phone and send the picture as an MMS to m@thrrum.com. Relevant search results are then sent to the users' phones.

The Thrrum MMS Search service is presently in beta and is available free of charge to AT&T wireless subscribers in the United States.

23Half Introduces Physical World Connection Software Download For Mobile Phones

A $5.99 download allows Physical World Connection to Sony Ericsson phones.

Add 23Half and their Visual Browser software download to the growing list of Physical World Connection companies.

From TMCNet 23Half Intros Thrrum Virtual World Browser

Camera phone technology company 23half, Inc., recently released its new Thrrum Visual Browser for selected Sony Ericsson phones.

Priced at $5.99 as a download, this software enables users to search and browse for information merely by pointing their phone at an object.

Now users of Sony Ericsson camera phones can point their camera phone at a book, a product label or any print material, click, and get relevant search results right inside the Thrrum Visual Browser on their phone. With , camera phones become visual information browsers for the users' environment.

Thrrum Visual Browser uses a one-click method to hyperlink physical objects and their related information.

Supported phones