Tipping Point For "TV Meets The Internet Wave" Has Officially Arrived

Google, YouTube and soon Hulu.

The tipping point for the "TV meets the Internet" wave has arrived.

15 minute limit for YouTube lifted

 One of the waves I highlight is "TV meets the Net". Here is an excerpt from the book How To Find Big Stocks

When user generated videos approach 30 minutes in length, they compete with regular TV programming. Very disruptive to both TV networks and advertisers.

When every video recording device is connected to the Net, it becomes a TV channel. Millions of new TV channels with the consumer being the editor and producer. Millions of new TV Channels.

The book reveals numerous disruptive technologies that have the ability to be Big Stocks. Knowing what wand where to look is key to finding the stock market's next big winners.

 

The tool that turned $10,000 into $2,800,000 in 2 years. HowToFindBigStocks.com

T-Commerce..Television Commerce Coming

The television is the next display to become interactive and offer plenty of ecommerce opportunities. An Internet enabled TV allows a consumer to purchase an item featured in an ad or on a TV show.

What will be really important?.....targeted advertising. Once the Net comes to your TV, delivering targeted ads will be more important than ever.

What company or technology enables links within a video?..there's your goldmine.

TV Meets eCommerce

Internet connected TV's will drive new commerce opportunities called "t-Commerce" or commerce through the television.


If we consider how much the Internet changed PC's and drove new businesses, new experiences, and new levels of social interactions, it is only logical to assume that the same will be true with connected and smart TV's.




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Google TV Browser?

Google is slowly finding a way to deliver content to the TV, with an Internet connected TV, or "smart TV".

Folks who want their Internet and their TV too may want to note a new partnership between Internet titan Google and Matsushita's Panasonic business unit.

The two companies plan to bring the Panasonic Viera PZ850 plasma television(a shame it's plasma) to market in the second quarter of 2008, with the capability to directly access YouTube and video-sharing site Picasa without an intervening PC or media server.

(thoughts)
1. Will these videos be in high def?
2. Will YouTube be forced to upgrade their platform?

This is the first time mainstream consumers will be able to easily enjoy YouTube videos from the living room with the enhanced quality of a fully integrated widescreen TV experience.

What other sites or services does Google own (or should purchase) would you like to experience on your high definition TV?

What applications would I rather see on a big screen, or would allow me to view with others?
Some I think Google should introduce or buy.

Google Earth with radar (Weather Channel)
A video conferencing/web cam service.
Online movie rental service.
A handful of high traffic sites that I would rather check via TV than PC.

Will your TV remote soon be replaced with a keyboard and a mouse?

What would you like Google to offer through a TV?

TV And Radio Broadcasts To Embed Hyperlinks In Sound

Intrasonics offers another way to link the physical world to the Net with a mobile phone. By embedding data the sound of a TV broadcast or on the radio, a mobile phone is able to decipher/scan and connect a mobile phone to the Internet.

TV ads and shows can now be interactive with the mobile phone. A threat to the cable companies with their interactive remotes?


Intrasonics is added to the list of companies that enable a mobile phone to connect to the Internet via real world objects.

Intrasonics Ltd is Sagentia Group’s interactive media services venture which provides a completely new way of directly connecting broadcast media to mobile networks using data embedded in sound.

The technology can be used across a number of applications including interactive gaming and advertising.

Intrasonics works by communicating directly between a broadcaster and mobile handsets via data transmitted in the sound of ordinary broadcasts.

The data is embedded in the audio and is unobtrusive to the listener. The sound and data is picked up by the microphone in the mobile and can be decoded to enable a compelling range of new interactive experiences for the consumer.

Luc Jonker, CEO of Mainframe Participaties B.V. comments " Our vision is to bring interactivity into every household around the world by changing the way in which consumers currently interact with their TVs or radios"

Eyeball Metrics For The Mobile Phone..Could Google Become The Dynamic Nielsen Rating Corp?

After Google announced their TV Ads beta test, I pondered what could happen if Google could offer TV advertising in the form of "pay-per-view".

In addition to "pay-per-click" ads on the PC, what could happen if they could measure the eyeballs on the TV and the mobile phone and deliver relevant and timely ads based on actual eyeballs.

Why couldn't Google become the realtime, dynamic Nielsen Rating corporation? They are missing one component though. What does Google need in order to make it happen?

Peter Suciu from TechCrunch has a summary of Mobile TV Viewing and provides the clues to what Google needs to make it happen.

Highlights:

-a company that specializes in measuring TV viewing

-will provide figures on just how many viewers of video programming and of video ads there are on mobile handsets today

-this information could help provide the U.S. TV networks with the data they need as they look at advertising possibilities on the mobile phone platform

Thoughts, comments?

Google TV Ads Beta Test...Could They Offer "Pay Per View"?

Do you know how Google could create "Pay Per View" TV ads? Instead of "pay-per-click", ads are delivered through a "Pay-Per-View" system.

What is the one key thing they need for this application? They have mastered search and advertising using a PC. What could allow them to dominate the TV advertising industry.... (answer below).


Adverlab spots Google TV Ads Beta Sign-up in Sponsored Links.

Last month Google announced their TV Ads trial. Their are now advertising this service through ads.

What is it?

An end-to-end digital system for buying, selling, measuring, and delivering television ads.

Launch your campaign quickly and efficiently through our totally automated process. It's easy-just send us your video ad, set your own budget and decide when and where you'd like your ads to air.

Apply for the beta test.

I envision an advertising service application that will allow ads to appear dynamically according to people's interests, demographics, viewing habits.

What will happen to TV advertising if companies are only charged if their ad was watched on specific TVs?

Instead of clickthru rate being the metric, we see viewthru rates.

How do they do it?

In order to be able to deliver relevant, timely TV ads, and know WHO WATCHED THEM, they need to tap into the "box" that controls the feed into the home. Google needs to penetrate the box that sits on top of the TV and will soon be a WiFi connection.

That box will be able to tell what programs/ads were watched, movies that were downloaded, sites that are visited. Think of Google offering "real-time Nielsen ratings" for all channels per device in the household.

Do you know what company Google should be looking at?

Thoughts comments?