Could Bikinis And Barcodes Save The Print Industry?

Could bikinis and the infamous Sports Illustrated Swimsuit issue be the catalyst for Physical World Connection?

Could mobile barcodes save the magazine and/or print industry?

JAGTAG the only 2D barcode system that does not require the consumer to download an application into their handset prior to requesting the brand's offering, will be placing 2d barcodes into the Sports Illustrated Swimsuit Issue

Print ads containing mobile barcodes will appear in SI and other print titles such as Time, People, and Fortune two weeks before the magazine hits newsstands, according to Mediaweek. The barcodes will also appear on Las Vegas hotel room keys, and in New York City subway cars.






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Lufthansa Launches Mobile Barcode Boarding Passes

From Just The Flight Lufthansa Launches Mobile Boarding Passes

German airline Lufthansa has announced a new service that allows passengers to use their mobile phones to access electronic boarding passes.

While the scheme is currently only available for those traveling from Hamburg to Munich or Frankfurt, it is hoped that it will be rolled out further if it proves successful.

The service sees flyers who check in online and select the option to do so being sent a boarding pass via email or SMS to their internet-enabled handsets. These passes include information such as passenger name, flight number and a 2D barcode.

Mobile Bar Codes The Nielsen Ratings For Mobile Marketing?

What if a brand could determine who, what, when and where a coupon was used?

How powerful would that be?

I met with a well-known Florida business executive today. He just sold his business to a major corporation and is looking to tap into the mobile marketing industry. The discussion turned to text messaging and it's potential. Because he works with the largest national brands, he bounced some ideas off of me on how to get traction with the mobile phone.

He is being courted by one of the top mobile marketing companies and asked for my opinion.

There are lots of great opportunities with text messaging and how a brand can interact with a consumer, but what does the brand ultimately want?....a sale from the ad.

What ties a text message to a direct sale? And how can you measure that?

Text messaging is a great method to interact with consumer (after permission is granted), but how do you get them into the retail store to buy?

For more info send a text to ###### with keyword ******* to receive $1 off on widget XYZ. What comes next?

How does a brand determine how effective this SMS ad was?

What is the metric brands will use to determine how effective a mobile marketing campaign is?

The mobile barcode offers the perfect metric for mobile marketing because it ties a specific ad to a specific phone, time and location. When a consumer receives a mobile barocde after a text is sent, the brand will know who, what, when and where the code was scanned.

Imagine the power if brands could identify the home address, or phone number, of every regular coupon that is scanned today. That power is coming soon to mobile marketing with mobile barcodes.

I envision mobile marketing companies incorporating Physical World Connection (mobile bar codes) soon to add value to their campaigns AND to determine how effective they are too.