Friday, December 28, 2007
When video is the next big thing for the Net, why would the largest retailer cancel this e-commerce application?
Are downloads too slow? Or is the quality too poor?
Is the video on demand library big enough to compete with rental stores?
Wal-Mart Cancels Movie Download Service
Wal- Mart Stores Inc quietly canceled its online video download service less than a year after the site went live, a company spokeswoman said on Thursday.
Wal-Mart shut down the download site after Hewlett Packard Co discontinued the technology that powered it, Walmart.com spokeswoman Amy Colella said in an e-mail. She added that it will not look for another technology partner.
Wal-Mart was the first major retailer to partner with all of the major Hollywood movie studios and TV networks to offer downloads the same day titles were released on DVD
HP spokesman Hector Marinez said the company decided to discontinue its video download-only merchant store services because the market for paid video downloads did not perform "as expected."
Why do you think Wal-Mart's DVD downloading never took off?
Thursday, December 27, 2007
The Next Google will solve this media metric mayhem because it will be able to collect data, second-by-second, from all services/devices connected to the broadband pipe and deliver relevant advertising to ANY display.
CDs are dying, are DVDs next?
Michael Nathanson, analyst for Bernstein Research, is predicting the demise of the DVD as the dominant vehicle for consumer video. His prediction comes as DVD sales are down more than 4% for the year according to data from Nielsen VideoScan.
Perhaps a more pressing problem for the movie industry is consumers' increasing preference for watching movies through Video on Demand (VoD) services.
Another development of note to Nathanson is the popularity of game consoles. “Media investors take note,” he writes. “As if we don’t have enough to worry about already, the growth of next generation video gaming poses a new and legitimate risk to traditional media consumption on many fronts.”
“The rising interest of next-generation gaming presents traditional media with a basic core problem - my kids (and millions of other kids) are now opting to play their Wiis rather than watch TV,” he writes.
“While the TV viewing data does not bore this out, the observational evidence is obvious (to me)…the level of consumer interactivity and engagement that these next-generation game platforms offer fulfills my children in a way that TV cannot. And while I am not complaining about that, the media analyst in me winces about this future generation’s use of traditional media.”
Want to know who is the Next Google?
Sunday, December 23, 2007
A major U.S. wireless carrier, Sprint, is recognizing (and promoting) how big Physical World Connection (camera phone and barcodes) will be.
On page 35 of this month's Wired Magazine Sprint has a full page ad called "The Captivating Future Of The Bar Code".
Sprint is advertising ScanBuy's ScanLife mobile bar code reading application for camera phones.
ScanBuy was the first physical world connection company to land a carrier and major brand.
Notable quotes from the ad.
"not since the electric toothbrush has such an ordinary object emerged to make the the world a more nimble place"
"you are about to experience the life-altering future of the bar-code"
" we can't say for sure (no one can), but we have reason to believe .
"we have reason to believe that the bar code is going to revolutionize the way people consume things"
Sears, Billboard, Burn Magazine, Nike are just a few companies that are using ScanLife's mobile bar codes to link camera phones to the Net.
If you have a camera phone text "SCAN" to 70734 and download the free application, It takes less than a minute. supported phones
Take a picture of the bar code on the screen (or the magazine) and receive your secret prize.
This poor image of the bar code, that was taken by a camera phone, can be scanned by the ScanLife application.
Friday, December 21, 2007
Intrasonics offers another way to link the physical world to the Net with a mobile phone. By embedding data the sound of a TV broadcast or on the radio, a mobile phone is able to decipher/scan and connect a mobile phone to the Internet.
TV ads and shows can now be interactive with the mobile phone. A threat to the cable companies with their interactive remotes?
Intrasonics is added to the list of companies that enable a mobile phone to connect to the Internet via real world objects.
Intrasonics Ltd is Sagentia Group’s interactive media services venture which provides a completely new way of directly connecting broadcast media to mobile networks using data embedded in sound.
The technology can be used across a number of applications including interactive gaming and advertising.
Intrasonics works by communicating directly between a broadcaster and mobile handsets via data transmitted in the sound of ordinary broadcasts.
The data is embedded in the audio and is unobtrusive to the listener. The sound and data is picked up by the microphone in the mobile and can be decoded to enable a compelling range of new interactive experiences for the consumer.
Luc Jonker, CEO of Mainframe Participaties B.V. comments " Our vision is to bring interactivity into every household around the world by changing the way in which consumers currently interact with their TVs or radios"
Nicholas Parker at CleanTech.com has a great piece on Eight Cleantech Developments To Watch For In 2008
His Top 8 Developments:
1. Green as global political platform
If 2007 was the year that environmental concerns emerged from the margins to become a central leg of a politician’s platform, then 2008 will be the year that articulating environmental positions and cleantech initiatives will be table stakes for any world leader.
2. Cleantech drives new business and financing models
More and more companies are now rushing to offer Power Purchase Agreement (PPA)s in solar and other energy sectors. (I see PPAs offering another revenue stream for large buildings/users of power)
3. Price per bushel on par with price per barrel
high prices per bushel will signal that resource scarcity and security are not just energy issues (soybean and corn prices versus a barrel of oil)
4. Increasingly fragile water supply at risk
we fear that after years of warnings, there could very well be a crisis event that draws attention to the fragility of existing fresh water supplies.
5. “CleanChip” clusters grow in Asia, EU and Middle East
the cleantech industry is clustering around a select number of urban hubs in Asia, Europe, the Middle East and North America.
6. Solar breakthroughs, commercialization of liquid fuels and better batteries
energy storage is the weak link in the emerging sustainable energy paradigm.
7. China graduates from manufacturer to end-market
the Chinese government arguably showing more significant commitments to embracing cleantech as a way to lower carbon emissions than most other industrialized countries
8. Energy efficiency and demand response generate smart grid savings
a smart grid in a somewhat unlikely way: through efficiency and demand response technology companies. (think energy conservation for corporations)
The 200 year old electric motor is already undergoing a CleanTech transformation.
Full CleanTech Report
Thursday, December 20, 2007
Circuit City is merging their online site with their retail stores with a pretty good idea.
Let your customer shop and order online, and then pick up item(s) in 24 minutes at your retail store.
Online price comparison before buying.
Save on shipping costs.
Verify item is in stock.
Save time by not standing in checkout line.
Pick up item in time for holidays.
Are taxes charged because item is picked up at retailer versus online?
Inventory requirements would have to be higher.
Big items (TVs) could be a hassle to transport...a possibility to sell shipping service at store?
What would I do if I was in charge of their mobile marketing?
Include a n option where customer could provide their mobile number. The store would send a text as soon as item is ready. For using this service I would resend (with their permission) a 2d bar code/coupon to be used the NEXT TIME they visit the store.
Could mobile bar codes revitalize the slumping newspaper industry?
Every bar code published in the paper becomes a link to the Internet for more advertising and commerce activities. Imagine having a hyperlink to your company's website in thousands of newspapers...what is this worth?
Dupont is placing 2d codes on their consumer good packaging that will allow consumer goods to be linked to the Net, what about newspapers and magazines?
If newspapers can get consumers to link ad or story to the Net using a mobile phone, could this save their dying business?
Goss Unveils Interactive Ad Program
Goss International begins testing a new product today in the pages of Foster's that it hopes could revolutionize print advertising by tracking viewers and making print ads interactive.
In a combined promotion in today 's edition and in the Dec. 23 Foster's Sunday Citizen, five local firms have advertisements incorporating a bar code system Goss is calling RSVP. Customers can use their cell phones to record the bar code in each ad, send a response to Goss, and receive back a promotional reward.
RSVP hopes to turn print advertising into a value-added product.
A key to larger participation will be fine-tuning the system so advertisers can sign up for advertising codes directly from the RSVP website — http://www.gossrsvp.com/. A companion consumer website allows ad viewers to track their rewards at http://www.myrsvprewards.com/
Goss plans an initial advertiser sign-up fee for the program, and a per-click charge. There eventually will be a variety of programs and fees based on complexity of use, such as viewer reward points redeemable for merchandise or discounts at a specific business.
All cell phones that can text message can be used to type in the ad's code and send it to RSVP. Readers also can go to http://www.myrsvprewards.com/ and download software onto many types of cell phones that allows a user to simply type in an ad's code or even scan it using the phone's camera function.
Tuesday, December 18, 2007
Alternative energy and renewable energy technology represent an enormous disruptive opportunity.
Groundbreaking Energy Bill opens up the door for many CleanTech opportunities.
Congress sent to President Bush a truncated, although no less dramatic, energy bill that will require an increase in the fuel efficiency of cars, SUVs and small trucks by 40 percent to 35 miles per gallon by 2020.
Those old-fashioned 100-watt incandescent light bulbs in stores will soon be replaced by 2012, and labels on TVs and computers will tell you how much energy they consume.
The energy bill, which also calls for a huge increase in the use of ethanol as a motor fuel and requires new appliance efficiency standards, was approved by the House 314-100 after clearing the Senate last week, 86-8.
The American Council for an Energy-Efficient Economy has projected that the bill will reduce energy use by 7% and carbon dioxide emissions by 9% in 2030.
The bill has incentives for electricity infrastructure, carbon capture, renewable energy, electric vehicles, and energy efficiency.
In a significant shift to spur increased demand for nonfossil fuels, the bill requires refiners to use 36 billion gallons of ethanol by 2022, a six-fold increase over today's ethanol production. And it imposes new energy efficiency standards for refrigerators, dishwashers and other appliances as well as lighting, federal buildings and construction of commercial buildings.
I previously discussed what opportunities await for energy efficiency.
Wednesday, December 12, 2007
Maybe this is the push the US needs in order for camera phones and bar codes to connect.
CTIA -The Wireless Association® announced today a request for information (RFI) on behalf of its Code Scan Action Team. The RFI is being sent to a wide range of companies with an interest in the Cameraphone Barcode Scanning (CBS) space.
An important opportunity presents itself in the United Sates where Code Scanning is relatively unknown. While some countries are building many small islands of Code Scanning activity, there is potential in the U.S. to support and develop a common architecture that enables a mass code-scanning market.
CTIA’s Code Scan Action Team, comprised of industry representatives, is currently in the process of evaluating solutions to implement CBS on wireless phones in the United States. The purpose of this RFI is to understand and evaluate partner capabilities and interests in Code Symbologies, Code Scanning client applications and Proposed Business Models to support CBS, among other areas.
This is in addition to the mobile bar code standard the International Air Transport Association (IATA) created.
The International Air Transport Association (IATA), a trade body that represents 240 airlines and 94% of scheduled international travel, has reached an agreement on a global standard for mobile barcodes, which it says "paves the way" for air travelers to use mobile phones for check-in at airports.
Last year Neomedia Technologies was leading the efforts for the Mobile Codes Consortium. Based on Neomedia's latest financial statement, and with the US Patent Office agreeing to review their patents, I don't see this initiative being taken serious by the mobile industry.
Tuesday, December 11, 2007
Is Internet advertising having such an impact that networks are forced to give money back guarantees?
Last week ZenithOptimedia said Internet spending grew 32% this year, while all other media measured grew by single-digit percentages.
It also predicted Internet advertising will pass three milestones in the next three years: It will overtake radio advertising in 2008, attain a double-digit share of all global advertising in 2009 and overtake magazine advertising in 2010.
NBC Refunds Advertisers
Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.
CBS, ABC and Fox also are doling out make-goods, primarily for the first quarter. They have blamed softness on a new ratings formula, but media agencies disagree. None of the networks would comment.
How will TV networks take back control? It's coming and it is the Next Google.
The Next Google will be able to collect data, second-by-second, from all services/devices connected to the broadband pipe and deliver relevant advertising to ANY display.
Quoting the CEO of The Next Google.." the ability to report actual anonymous second-by-second program and advertising audience viewership data from tens of millions of set top boxes (STB)s represents a huge technological and informational leap from today's television measurement standard"
Don't you think advertisers will end up paying higher rates knowing their ads are being delivered in this manner?
Know what company does this?
Last week it was announced Apple had been saving a bit of money. Lots of speculation on what Apple should buy.
From 9to5Mac 15 Billion Dollars What Will Apple buy?
ARS Technica sees Adobe, TiVo and Nintendo as possible candidates.
9to5 Mac suggests telecom related companies: ClearWire, Skype, or Apple bidding on the 700 MHz spectrum.
What do I think Apple should buy?
Apple's iTunes and their variety of products allow anyone to download, carry, and play content. iTunes has developed into a content portal, but why couldn't it be a commerce portal as well?
Apple generates revenues by selling products (iPod, Nano, iPhone etc) that play content, and by selling the content itself through iTunes. Music, videos and and various types of tickets (concert, plane, coupons) are purchased and downloaded through iTunes.
Millions of Apple "real world" (mobile) devices get connected to a PC and to the Apple portal (iTunes) making Apple a true m-commerce player. Apple needs a financial platform to support this. Millions of transactions occur through iTunes (and soon through the Iphone), Apple should want to get a cut of this.
For the right price, would eBay ever consider selling PayPal?
What do you think Apple should buy?
Saturday, December 08, 2007
The CleanTech Industry and technological innovation were dealt a blow by the U.S. Senate.
Sometimes the quickest ways to adopt or stall a new technology(s) are with Government mandates.
Brushing aside a veto threat from the White House, the House passed a package of energy measures on Thursday that includes a 40 percent increase in fuel economy standards for cars and light trucks sold in the United States. But the measure stalled today in the Senate, as expected.
The bill’s supporters say it will reduce the nation’s dependence on imported oil, jump-start development of clean-energy technologies and sharply reduce the nation’s production of heat-trapping gases like carbon dioxide.
The centerpiece of the bill is a requirement that passenger vehicles sold in the United States achieve a fleet average of 35 miles per gallon by 2020, the first significant increase in mileage standards since 1975.
The bill also contains hefty incentives for a variety of new energy sources and efficiency measures, like wind turbines, solar arrays, plug-in hybrid cars and more fuel-efficient buildings and appliances.
In my opinion, the U.S. has a great opportunity to be competitive again. Reducing our dependence on oil and discovering/developing renewable energy sources is a win-win to the umpth degree. Developing renewable energy sources allows us to rely less on foreign oil AND we are then able to provide/sell next generation energy technology for developing countries.
Thursday, December 06, 2007
Has Digimarc developed the "Content Cookie"?
The Nielsen Company and Digimarc Corporation are launching a new digital service that will monitor and manage media content on the web.
This new service will allow media companies to track their content throughout the Internet by using digital watermarking technology.
The revolutionary technology will allow publishing companies, peer-to-peer services, social networks and other content generated sites to manage and report the online media streams. The service will also be able to track how the content is viewed and shared.
The service will begin monitoring the distribution of TV content on the Internet by the third quarter of 2008.
In October, YouTube announced a similar project that would see the video sharing site and content companies work together to fingerprint and then remove unlicensed material
The Sun and News Group International launched an 8-page promotion on using QR codes and mobile phones titled How To Crack QR Smart Codes
(can FOX be far behind from implementation?)
A Quick Response code is a new kind of barcode that contains loads more info because it is two dimensional.
It’s a smart code that will hyperlink you to the mobile internet.
The way it does this is simple. There’s a URL encoded in the QR code that a new mobile phone application called i-nigma first decodes then launches the browser in your mobile to find.
All you need is a phone with a camera and an internet service.
You can get loads of great stuff such as the news, The Sun’s Page 3 or the latest goals from the Premiership without having to type anything in.
The i-nigma scans just like a check-out scanner, only there’s no infra-red light.
To download the i-nigma reader.
Try creating your own mobile code
Wednesday, November 28, 2007
Today the pharmaceutical industry, what next?
Brand managers and mobile marketing agencies should be excited about the ability to "turn on" any product using a camera phone and the already printed 1D bar code.
Now any item with a 1D barcode can be connected to the Internet, delivering relevant information and creating an interactive experience. CamClic delivers permission granted mobile marketing.
CamClic allows anyone to create AND scan 1D barcodes (in addition to 2D codes) with a camera phone.
The billions of 1d bar codes that already exist on products, and newly created 2d codes from consumers and content creators, when scanned with a camera phone (Physical World Connection), have the ability to disrupt the advertising industry.
The CamClic solution has solved one of the biggest hurdles of Physical World Connection, scanning a 1d code with a mobile phone.
As the global leader in mobile e-packing of products and brands, CamClic now starts enabling the Real World Web for all brand owners around the world, starting with Sweden. With a free service with both publishing tools and mobile software for CamClics customers, the opportunity for the world brand owners is huge in turning their standard consumer goods packages into on-line consumer communicators.
In Sweden all the pharmaceutical packages are now "turned on" since a project with this branch started in the late summer. When a patient or user reads the 1D barcode with CamClic in his mobile phone, additional pharmaceutical information will be shown together with other information and special product services. In the future it will be possible for the pharmaceutical companies to stop distributing the product manual and instead distribute a electronic version with CamClic and the 1D barcode. The costs saved in stop printing manuals will be huge together with saving the environment.
CamClic will revolutionize the pharmaceutical industry - together with all other product industries - during the forthcoming years. The standard consumer goods packages will now contain on-line additional information and services through the 1D barcode - the already existing Real World Web hyperlink. (full story)
Here's why I think CamClic's model could really take off. Brands can encourage consumers to click on their barcodes for info/coupons etc and consumers can also click on codes and form their own hyperlink, or social network community.
Tuesday, November 27, 2007
Google's GDrive has the potential to disrupt the PC, storage, virus, and a few other industries. Who wins and who loses?
In 1980, Steve Balmer's mother said "Why would a person ever need a computer?". Soon all you will need is a keyboard and monitor.
The transformation of computer processing is going online, so why shouldn't our data be stored online too? There is a tipping point of sorts here for Google. Up until now they have been great at providing access to data on the Net, but now they are attempting to provide you access to YOUR data.
You can get by if one of Google's applications is offline, or if their search engine doesn't give you the desired results, but could you survive if GDrive failed?
From WSJ Online Google Plans Service to Store Users' Data
Google Inc. wants to offer consumers a new way to store their files on its hard drives, in a strategy that could accelerate a shift to Web-based computing and intensify the Internet company's competition with Microsoft Corp.
Google is preparing a service that would let users store on its computers essentially all of the files they might keep on their personal-computer hard drives -- such as word-processing documents, digital music, video clips and images, say people familiar with the matter. The service could let users access their files via the Internet from different computers and mobile devices when they sign on with a password, and share them online with friends.
Why won't it work for Google?
Until Google offers real time technical support, consumers will not trust storing their data with an email based tech support service. If Google expects to offer a "we will store your data" service, they must implement a 24 hour tech support line.
I expected Microsoft, Verisign, Dell or even local ISPs (trusted names) to come out with an online storage service. Store your data for a fee based on size or time. Verisign would access your computer daily (or at a time you request) and backup any new data.
You could then access your data from any computer. In addition, your storage provider would be in charge of updating for new viruses and scan regularly.
Because Google's tech support is non-existent, I would rather store my data with my ISP. I can reach my ISP 24/7 if there's a problem.
Monday, November 26, 2007
Add Luna Development to the list of mobile barcode companies.
Luna Development today announced the introduction to North America of Luna Blitzkap, a set of Quick Response (QR) code®(1) applications for devices based on Windows Mobile® software. QR codes are two-dimensional images similar to barcodes that allow mobile device users to capture a variety of information directly from a printed source with their camera-equipped mobile phone.
Luna Blitzkap™ is a QR reader that works with any Microsoft Windows Mobile 5.0 or Windows Mobile 6 device. The reader can read QR codes and then, depending on the code, offer the user the option of saving the text, calling a phone number, connecting to a website, sending an SMS Message or Emails and storing contact information.
Create your own QR Codes with their QRender application.
Leveraging the flexible Windows Mobile-based development platform, Luna designed the solution to provide businesses with a cutting-edge marketing tool that provides consumers with fast and direct access to digital content, setting a new standard for interactivity and convenience. Luna is working closely with major mobile operators in Canada and the U.S. to deliver the Luna QR solution to North American users.
Tuesday, November 20, 2007
Solar Powered RFID Tracking
Lockheed Martin subsidiary Savi Technology has begun deploying solar-powered Radio Frequency Identification (RFID) readers and signposts, saving energy and negating the need for installing electrical infrastructure in remote areas.
Designed for use in the defense and commercial sectors, the solar-powered signposts activate RFID tags attached to vehicles or pieces of equipment.
Solar Paint Yields Cheaper Power
What does Google invest in? (also named Popular Science's Innovation Of The Year)
NanoSolar produces its PowerSheet solar cells with printing-press-style machines that set down a layer of solar-absorbing nano-ink onto metal sheets as thin as aluminum foil, so the panels can be made for about a tenth of what current panels cost and at a rate of several hundred feet per minute.
With backing from Google’s founders and $20 million from the U.S. Department of Energy, Nanosolar’s first commercial cells rolled off the presses this year.
Monday, November 19, 2007
It's official. We can finally add Google to the list of mobile barcode players.
Google is now considered a Physical World Connection player and adoption is set to occur.
Google AdWords have introduced 2D Codes For Print Ads
Google is set to make print advertising more useful for readers and more measurable for advertisers.
2D barcodes are an especially exciting part of this because they allow readers to "click" on interesting print ads with their cellphones and seamlessly connect to relevant online content.
This 2D barcode says "www.google.com" in a format called a QR Code. Another popular format is called DataMatrix.
Selected 2D barcode decoding software:
http://mobilecodes.nokia.com (for Nokia devices only)
Friday, November 16, 2007
The 1 percent drop in traffic at Starbucks stores open at least 13 months marked the first time the company has seen such a decline.
Going to Starbucks is more than just getting a cup of coffee, but an unique experience.
So why is their traffic declining? Some options:
1. People are choosing other coffee (America runs on Dunkin)
2. Energy drinks cutting into coffee consumption.
3. Is a $3 cup of coffee a luxury item?
4. More places are offering Wi-Fi, less traffic for StarBux.
Which one, or is it the combination of all?
Will the Starbucks latte theory be another gauge of our economy now?
Why do you think traffic is down?
As though the foreclosure/mortage crisis isn't bad enough.
Bloomberg has a disturbing story about another potential crisis for the mortgage industry.
The S&P 500 Financials Index of 93 companies also dropped after Deutsche Bank AG, Germany's biggest bank, lost an effort to foreclose on 14 properties because a federal judge in Cleveland found the bank hadn't proved that investors in the underlying mortgages actually owned them.
The Oct. 31 ruling from U.S. District Court Judge Christopher A. Boyko in Cleveland could jeopardize efforts by lenders to foreclose. It also could mean that homeowners might get more time to resolve their debts while lenders handle the intricacies of getting custody of documents for mortgages that are rolled into securities and sold to investors.
The ruling, if adopted by other federal courts, may complicate efforts by investors in mortgage securities to foreclose on non-paying loans.
I highlighted the key points.
-a sizeable investment opportunity is emerging for coal power equipment manufacturers and companies that build power plants and coal producers.
-cleaning up coal power will be critical for reducing emissions. Many inefficient coal plants will be closed; others will be retrofitted for carbon capture.
-Capturing, compressing and storing CO2 from coal and natural gas power plants as well as some factories will create new industries. We expect spending on injection and storage of CO2 to reach $10bn by 2015 and leap to $80bn by 2030.
-As carbon constraints boost electricity prices from other sources, nuclear power will become the lowest-cost source of electricity. This will lead to a near tripling of nuclear capacity by 2030
-Our research suggests it will require a technological breakthrough that is at least 10 years away for solar to become cost competitive. We think solar investments are becoming overvalued.
-While the map of the power industry is redrawn, a push for energy efficiency could help reduce CO2 emissions. This will create attractive investment opportunities in makers of electronic components for industrial motor systems, home appliances and cars.
To read the full report.
Wednesday, November 14, 2007
I encourage printing this post and keeping it handy.
Consulting firm Social Technologies has a great set of 12 briefs this month that shed light on the top areas for technology innovation through 2025. Consider this list an investing "crystal ball".
THE TOP 12 AREAS FOR TECHNOLOGY INNOVATION BY 2025
1. Personalized medicine—With the initial mapping of the human genome, scientists are moving rapidly toward the following likely breakthroughs for gene-based products and services:
• creation of an individual’s genome map for a retail price of less than $1,000
• correlation of specific genes and proteins with specific cancers, Alzheimer’s, heart disease, and diabetes, which will allow both physicians and patients to anticipate, plan for, and mitigate, if not cure, DNA-based health challenges
• development of pharmaceuticals that treat gene-based diseases, replacing surgeries and chemotherapy
2. Distributed energy (DE) (The Next Internet)—The evolution of distributed energy will reflect that of computing: just as computing has migrated from the 20th century’s centralized model (powerful mainframes delivering applications to remote workstations) to today’s decentralized model (PCs and networks), so energy generation and delivery will move from central sources to DE, increasingly featuring local generators that can be linked when needed for greater output. Specific innovations will include:
• advanced electric storage devices and batteries at all scales
• new power systems with source-switching flexibility
• new energy management systems
3. Pervasive computing—(Physical World Connection)Almost every device or object in consumers’ lives will be both smart and networked, giving rise to an “Internet of things.” Pervasive computing will drive the convergence of computing, Internet access, voice communications, and television—ultimately blurring categories of infotech products and services. Specific breakthroughs will include:
• very simple and inexpensive computing devices with integrated wireless telephone and Internet capabilities (the worldwide $100 computer)
• the “semantic Web,” enabled by Web data that automatically self-organizes based on its content, allowing search tools or software agents to identify the actual relevance of Web pages—not just find keywords on them
• intelligent interfaces, in some cases enabled by virtual reality
4. Nanomaterials—Although nanotechnologies have received much attention, the R&D is progressing very slowly. But the experts expect major breakthroughs within the next two decades, including inexpensive ways to produce mass quantities of nanomaterials. In addition, the function of nanomaterials will move from “passive” to “active” with the integration of nanoscale valves, switches, pumps, motors, and other components.
5. Biomarkers for health—While DNA-based diagnoses and cures have long been under the spotlight, this category of breakthroughs stresses prevention. Consumers today believe their lifestyle choices have long-term consequences for health, and at the same time they are becoming more knowledgeable about the life sciences. They want to be able to monitor their vital signs, broadly defined, in ways that are as affordable, easy to use, and private as home scales for monitoring weight. Potential breakthroughs here include:
• individualized, private, and self-administered diagnostics for multiple physical parameters such as blood sugar, urine, C-reactive proteins, HDL, and LDL, as well as home diagnostic kits that detect early signs of diabetes, heart disease, and types of cancers
• personalized exercise equipment and regimens that deliver customized benefits (for weight control, blood pressure, blood sugar, etc.)
• advanced CAT scans, MRIs, and brain scans to identify disorders earlier and more accurately at less cost
6. Biofuels—The expert panel felt strongly that significant further advances will be made in renewable biomass fuels, allowing them to supplement and eventually replace gasoline and diesel. Genetically modified organisms (GMOs) may be key to the development of biofuels. Anticipated breakthroughs include:
• high-energy (as measured in British thermal units, or Btu) blends of gasoline and diesel with biofuels (beyond the ethanol blends known today)
• biomass production of a methanol that can be used as a fuel for fuel cells
• new discoveries in plant genetics and biotechnologies specifically for energy content
7. Advanced manufacturing—The long-term trend continues to favor “mass customization,” or the ability to produce low quantities of specific products in a profitable and high-quality way. Such processes may apply not just to factory manufacturing, but to many applications—potentially ranging from desktop publishing to specialty foods production. The experts anticipated the following breakthroughs by 2025:
• advanced computer-aided design and control
• multiple variable and inexpensive sensors linked with computers
• expert systems and advanced pattern-recognition software for very tight quality control
8. Universal water—Water is becoming increasingly scarce. Less than 2% of the planet’s ample store of water is fresh, and much of that is threatened by pollution. The future of universal water is simple: use less; keep the available freshwater clean; and make more freshwater from saltwater to offset critical shortfalls. Enabling technologies will include:
• ultra-fine filters (probably from nanotechnology)
• new energy sources for desalination and purification, including hybrid systems that combine conventional and alternative power—especially solar power
• smart water-use technologies for agriculture and industry
9. Carbon management—Discussions about mitigating climate change have focused on controlling greenhouse gases, yet methane and carbon dioxide, to name two principal greenhouse gases, are presently more difficult to measure and control than previous air pollutants. The expert panel, however, anticipates that technologies currently in R&D will prove to be effective for these gases—and that this area of work will be extremely important to consumers of all types:
• effective “measure, monitor, and verify” systems
• affordable and effective carbon capture and storage technologies and systems for coal-burning power plants
• low to zero emission controls for transportation
10. Engineered agriculture—This area of DNA-based R&D is closely related to innovations in personalized medicine and biofuels, but with applications in agriculture and nutrition. Potential breakthroughs include:
• identification of specific genomes for desired growing and use qualities
• crop-produced pharmaceuticals and chemical feedstocks
• crops designed specifically for energy content and conversion
11. Security and tracking—Although the experts gave less weight to breakthroughs for national security and counterterrorism than to those for consumer products and services (probably a result of how the topic question was framed), they envisioned a continued need for personal safety and security systems, above and beyond those of governments. Examples of potential breakthroughs in the personal-security realm include:
• completely autonomous security-camera systems with algorithms able to correctly interpret and identify all manner of human behavior
• multiple integrated sensors (including remote sensing)
• radio frequency (RF) tags for people and valuables(Physical World Hyperlinks)
12. Advanced transportation—In addition to the consideration of energy sources for private transportation, the experts identified potentially significant breakthroughs in the management of private transportation, as well as advances in public transportation. These include:
• organized and coordinated personal transportation through wireless computer networks, information systems, and Internet access
• onboard sensors and computers for smart vehicles
• advanced high-speed rail
Trends, drivers, and challenges ahead
How fast will these breakthroughs spread to consumers around the world? “That depends on social, economic, and regulatory factors,” Chiavetta says.
Drivers include the growing global population and resulting pressures on energy and natural resources, urbanization, aging populations which require more resources from both government and society—in particular, baby boomer demands for longevity and good health—and advances in information and communications technology, biotechnology, and nanotechnology.
The Internet is major disruptive technology. This "grid" changed how content is created and distributed. The ability to create and distribute energy is ready to be disrupted.
Another "grid" is set to change energy production and distribution.
Imagine the opportunities when devices, connected to the Net, can be monitored and controlled from remote locations. Combine this with the ability to distribute energy from existing or renewable sources.
From Tech Review Gadgets To Spur Energy Conservation
About a thousand participants in ConsumerPowerline's energy-conservation program will receive small plug-in boxes that glow red when power demand peaks, urging them to turn off space heaters, defer dishwasher runs, or otherwise save electricity.
Energy suppliers respond to spikes in demand by gearing up extra production capacity. That can be so expensive that many utilities are willing to pay to promote conservation during periods of peak use.
ConsumerPowerline pays apartment complexes, companies, and institutions to conserve on cue, then resells the resulting "negawatts"--reduction in demand--to utilities in New York, Massachusetts, and California.
Tuesday, November 13, 2007
Forbes highlights what's next for mobile services.
U.S. Importing Asian Cellular Sophistication
Japan and South Korea have spent years pushing innovation on the third screen, enabling phones to act as wallets, TVs and advertising vehicles. U.S. mobile operators, meanwhile, have focused on expanding and improving their service networks, sticking to basic services, such as text messaging.
That's changing. Over the next six months, U.S. carriers are gearing up to launch several waves of new cellular services.
Mark Donovan, a senior analyst at M:Metrics
is more bullish on two-dimensional barcodes.
A hit in Japan, the codes are being used to build a bridge between physical items—from roadside billboards to magazine print ads—to the virtual world. Their square, black-and-white, mottled patterns hold about 10 times more data than the familiar, skinny barcodes and can be printed on paper in ink or displayed as pixels on a screen.
Next year, the codes will get their first wide release in America.
ScanBuy , a New York-based wireless commerce developer, has convinced Sprint to do a six-month trial of the technology beginning as early as January. Other major carriers are considering making the technology available on their phones and networks, too
Monday, November 12, 2007
Intel Shifts from Silicon To Halfnium For Penryn Chips
Intel is building transistors in the chips from a material called hafnium instead of silicon dioxide, an industry mainstay since the 1960s. Smaller, faster and eco-friendly.
These chips dramatically increase computing performance and boost applications such as high-definition video over the Internet.
FCC Brings New Restrictions To Regulate The Unregulated Cable Industry
Under a proposed rule circulating at the FCC, cable companies such as Comcast and Time Warner Cable would have to slash the price they charge smaller television programmers to lease access on spare cable channels, a move the FCC says would open up cable viewers to a wider diversity of shows.
YouTube Offers Ad-Free Service?
2400 consumers, called the End of Advertising Survey, that found that 11% of respondents would pay a small fee to remove advertisements from their online video viewing experience. A YouTube Premium subscription option? It could make sense.
The cat is out of the bag. You didn't think Google would let trillions of physical world hyperlinks go untapped did you?
Wubbahed at MobileCampNYC, describes Google's sneak peek at ZXing (Zebra Crossing), the barcode reader Google is planning to include in the Android SDK being released on Monday.
"The most important thing I pulled out of the presentation is that Google is going to trial QR codes with print advertisers. This shows that Google is going to start actively pushing bar codes, but more importantly, it shows that they’re moving more into the print area, even if it is just to link people to online services."
See how Google Connects The Physical World with a mobile phone.
Thursday, November 08, 2007
Carbon Tax, Carbon Emission Rate Alarming, Dollar No Longer Preferred Currency, Virtualization Hardware
Portland Unveils Carbon Tax Plan
Another revenue stream for cities?
Carbon Dioxide Emissions Rising At Alarming Rate
Carbon dioxide — the greenhouse gas considered most responsible for global warming — has been emitted into the Earth's atmosphere at a dramatically accelerating pace since 2000
I Would Like That In Euros Please
Supermodel Gisele Bundchen a financial trendsetter? Euro preferred currency over US Dollar.
Virtualization Of Switching Hardware
According to Cisco, combining the switches multiplies the bandwidth on the network--and this can reach 1.44 terabits per second (tbps)--because those that are "virtualized" are seen as a single node with one IP address.
Billions of dollars are wasted on electricity that is being provided, but not required.
There are fuel efficient cars, but what about electric efficient motors?
Reducing the amount of electricity delivered to electric motors is considered a renewable energy and represents a huge CleanTech opportunity.
Disruptive technology that determines and delivers the appropriate amount of power (dynamically) to the millions of electric motors in industrial and consumer appliances will eliminate billions of dollars of wasted electricity, excessive CO2 emissions, and brings the electric motor into the digital age.
While Detroit and Silicon Valley invest billions in new technologies for the combustion engine (and fuel for it), a tiny company with renewable energy technology is set to save billions and revolutionize electric motor technology.
Find out how billions of dollars will be saved with Green Electric Motors.
Wednesday, November 07, 2007
What would make Google even more powerful?
If they were able to analyze ALL of your Internet activity (non Google related sites) and deliver appropriate advertising. In order to provide that, Google would have to embed an application higher up the "broadband chain", like the modem. This would allow them to collect data and provide advertising on ALL websites you visit.
How can they do that or is it already taking place?
That would be pretty valuable, but that would only provide information (and advertising) for one of the "triple play" services, the Internet. Missing from this database are the activities from TV, Voice (and soon mobile).
The Next Google will be able to collect data, second-by-second, from all services/devices connected to the broadband pipe and deliver relevant advertising to ANY display.
Services include the Internet,TV, voice and mobile. Devices include PCs, laptops, game devices (Playstations etc), home phones, cellphones.
The Next Google is the gatekeeper, or "toolbar" of the pipe coming into your home, not just to your PC.
This company exists and this service is coming.
Last night their CEO said ""We believe ******'s ability to report actual anonymous second-by-second program and advertising audience viewership data from tens of millions of set top boxes (STB)s represents a huge technological and informational leap from today's television measurement standard"
"We currently have access to 500,000 set-top-boxes (STBs) made available to us through different network operators from multiple TV markets from which we are collecting,
aggregating and reporting anonymous, second-by-second data to our development partners."
"Similar to our ******** service that is collecting anonymous, census-level data representing more than 45 million set top boxes (STBs), we have architected ******* to comfortably scale to handle this same granular level of anonymous data from significantly more STBs in the 110 million U.S. TV households today."
When Google teamed up with Nielsen for TV ads, I explained there is a much bigger market they are missing. A much better solution.
I discussed how this company, and their service, could be The Next Google .
It has even been called Holy Grail census-level sample of all set-tops.
Know what company this is?
Tuesday, November 06, 2007
World's First End-To-End Mobile Barcoded Ticket Payment And Delivery Service For Live Entertainment
Mobiqa, the world leaders in mobile ticketing solutions and PayPal Mobile have provided the world’s first, complete end-to-end mobile payment and mobi-ticket™ delivery service to Scotland Rugby League fans who were left stranded without tickets due to the recent postal strikes which affected the whole of Britain.
Mobiqa and PayPal’s complete end-to-end service has many advantages over traditional means of buying and receiving tickets. Using your own PayPal account to pay for tickets to the match overcomes security concerns around entering credit card details into the phone and overcomes the usability and security issues associated with previous mobile ticket payment attempts. This ground-breaking service is the ultimate in convenience for fans and completely solves any postal problems which sending traditional paper tickets may face.
For the first time ever, customers were able to pay for their rugby tickets via PayPal Mobile’s WAP site on their phone and receive their barcoded tickets immediately after purchase.
From GoMo News Mobile visual barcode company Scanbuy gets 6.8 million USD Series B 1 investment
Scanbuy just received 6.8 Million USD in VC money an internal round of initial and existing investors.
When DuPont announced they would be placing Scanbuy's 2d mobile code on packaging, the 21st Century Barcode was created.
Monday, November 05, 2007
Tracking Content On The Net, Breakthrough Energy Device, BitTorrent Fallout, Chinese Oil Worth More Than XON And GE Combined
Publishers Can Track Content On The Net
Publishers can now track their content anywhere on the Net.
Marvel Introduces Breakthrough Energy Saving Device
Based on Marvell's digital signal processing (DSP) and power management expertise, these new chips are expected to boost energy efficiency by aligning the current and voltage coming from the electrical outlet for optimal energy use by the PC. Today, more than half the power from the outlet is wasted as heat.
More ISPs Blocking BitTorrent Traffic
This revelation is further evidence that net neutrality—the principle of equal treatment for all traffic through a network—is eroding. There is Internet Protocol technology that eliminates this.
Is The PC Becoming Extinct?
The PC is becoming less desired in Japan. Is a trend starting to develop?
Chinese Oil Company Worth More Than Exxon Mobile And General Electric Combined
PetroChina Co. almost tripled on its first day of trading in Shanghai, becoming the world's first company to be valued at $1 trillion, more than Exxon Mobil Corp. and General Electric Co. combined. What does this say about China's growth and US dominance.
Sunday, November 04, 2007
Billions of dollars are wasted on electricity that is being provided, but not required.
What happens when Electric Motors Go "Green"?
The 200 year old electric motor is about to be transformed with some re-engineered N.A.S.A. technology.
Visionary Innovations specializes in finding disruptive technologies that have the ability to change or create multi-billion dollar industries.
We found disruption in the CleanTech industry.
Find out how billions of dollars can be saved when Electric Motors Go "Green"
Friday, November 02, 2007
Another major carrier adopting Physical World Connection technology.
Telstra has committed to be the first mobile carrier to trial Mobile Code technology In Australia.
Telstra and Sensis announce a trial of Mobile Codes. It’s not the first time the codes have been seen in Australia, QMCODES have been involved in 2D codes in Australia for about a year now.
Developed by Israeli company 3GVision, the technology is called i-nigma and it's compatible with Java, Symbian, BREW and Windows Mobile devices.
Already popular in Japan, where it's installed on more than 60 million phones, i-nigma has been trialled in Australia since March by Melbourne mobile application developer QMCODES.
Smart Office reports:
Selected mobile phone users on the Telstra Next G network will be able to use their handset cameras to scan specially-designed barcodes on posters, LCD screens and in magazines to connect directly to third-party websites such as KFC and Pizza Hut, in a trial announced today by the telco.
"Consumers will have fast one click access to mobile websites, rich streaming media from Bigpond and Foxtel, location based services and localised information from Sensis, all on Australia's fastest and largest Next G network," said Telstra group marketing director, consumer marketing and channels, David Moffatt.
This new technology from Telstra and Sensis will allow advertisers to place codes on billboards, magazines, newspapers, posters or even T-shirts. My making traditional advertising media interactive, mobile codes are also a great way for advertisers to engage in a two-way dialogue with consumers," said Sensis general manager mobiles, Amanda Brook.
A complete list of mobile barcode companies.
To get the i-nigma reader.
Thursday, November 01, 2007
Internet advertising and the pay per click model could undergo a major transformation.
That hissing noise is the air starting to come out of the Web 2.0 bubble. For an ap and coming "industry" that is basing its business model on advertising, this could be devastating.
Relevant and targeted Internet ads based on Internet traffic monitoring. A delicate balance. Opting out of cookies might lead to more subscription services/sites.
Does the price per click go up drastically because of a reduced number of users?
Will this include both text and video ads?
Would you let a company(s) allow you to track your Internet activity in exchange for other services? Is there another opportunity for Google?
Privacy Groups Seek "Do Not Track List"
A number of privacy groups Wednesday called for creation of a "Do Not Track List" that would prohibit advertisers from tracking consumers' online activities.
The growing popularity of online ads is due in part to the sophisticated technology available to target ads.
Computer users should be notified when their Web surfing is tracked, argue the Consumer Federation of America, the World Privacy Forum and the Center for Democracy and Technology, among other groups in a coalition promoting the idea.
Ari Schwartz, deputy director of CDT, said the do-not-track list would not block ads, but would prevent companies from tracking users' Web behavior.
Rather than burying privacy policies in fine print, companies should disclose them more fully and provide easier ways to opt out, the groups said.
When will we see a "Do Not Spam" list?
Would you sign up for this Do Not Track List?
Wednesday, October 31, 2007
Mobile Barcodes From BeeTagg Used As Stamps For Swiss Post
Swiss Post is issuing the world's first stamp with an integrated BeeTagg, combining a conventional stamp with ultra-modern technology. Swiss Post's partner in this first tagging venture is Schweiz Tourismus, which is using the stamp and integrated BeeTagg as part of its winter advertising campaign. The mobile tagging solutions have been developed by Swiss Post subsidiary yellowworld AG.
The BeeTagg is a two-dimensional code that looks like a honeycomb and functions in a similar way to a bar code. The user simply installs the free BeeTagg reader, then scans the tag incorporated into the Swiss Post stamp with the camera on their mobile phone. The reader recognizes the tag and connects the phone to a predefined web pag
The cheapest and most available source of new energy is the energy we waste.
ZDNet has a story on renewable energy Demand Exceeds Supply Of Renewable Energy By 2010
There’s a new report out of the National Renewable Energy Laboratory (NREL) that suggests demand for renewable energy will outpace supply by the year 2010.
The paper, which was funded by the U.S. Environmental Protection Agency’s Green Power Partnership, postulates that the combination of state- and federal-level programs requiring a shift to some level of renewable energy usage as well as other incentives encouraging both consumers and companies to add renewable energy to their electricity mix are creating a boom in demand.
Altogether 25 states and the District of Columbia have enacted legislation mandating that renewable energy account for between 2 percent and 30 percent of their power supply over the next five to 15 years.
Lots of disruption taking place in CleanTech.
Investment Areas To Watch In CleanTech
Producing renewable energy has shifted from analog to digital and that is creating some exciting investment opportunities. Stay tuned.
Monday, October 29, 2007
Trends I'm Watching has a nice summary of General Electric's (GE) Cleaner Technology R&D Investment press release.
Their investment is expected to reach $1 billion by year end they have outlined the areas of interest.
GE researchers are working on a broad array of technology initiatives that cut across GE’s business portfolio. These projects include:
* Renewable energy -- exploration of advanced concepts in wind, solar and biomass to improve the economics and availability of these clean, renewable energy sources
* Advanced gasification technologies -- for GE’s Integrated Gasification Combined Cycle (IGCC) System to increase plant efficiency, lower emissions and make these systems carbon capture ready
* Fuel efficiency -- research in composite materials, advanced aerodynamics, turbine alloys and advanced coatings and combustion systems to improve the fuel efficiency and overall performance of present and future generations of aircraft engines and electric power generation systems
* Hybrid systems -- research to support the development of the next generation hybrid locomotive
* Lighting -- several energy efficiency initiatives such as Organic Light Emitting Diodes (OLEDs) to reduce our energy consumption
* Water -- programs to provide more affordable, less energy-intensive solutions to water purification and re-use that enable an increase in the quantity and quality of clean water around the globe.
In addition, Harry Newton from the Technology Investor has provided a couple of his CleanTech observations.
5. There is a huge business in Europe building green buildings with devices and techniques that save energy -- from skylights to windmills, from photo voltaic arrays on rooftops to airtight building construction. But the business is driven by new laws passed by European governments which give extra-special treatment to oil replacement. For example, in France you pay approx. 7 Euro cents to buy electricity from the grid. If you pump electricity back into the grid (via windmills, photo voltaic cells, etc.) they pay you 45 Euro cents. That's a huge incentive to install this new technology (much of which is -- ironically -- coming from the States.
I5. There is a huge business in Europe retrofitting buildings to make them "green," i.e. energy efficient. One thing they do in Europe is pump new buildings full of smoke and plug the holes where the air escapes). I suspect this business will develop here as energy costs rise further, making more and more techniques economical. European findings: Green buildings get 3%-6% higher rent and a 2%-3% improvement in occupancy.
Carbon Dioxide Emissions Rising At Alarming Rate
Carbon dioxide — the greenhouse gas considered most responsible for global warming — has been emitted into the Earth's atmosphere at a dramatically accelerating pace since 2000
technology to Make Broadband Internet Up To 200 Times Faster
Harnessing the potential power of telephone lines and DSL broadband, the technology will deliver internet speeds up to 250 megabits per second, compared with current typical speeds of between one and 20 megabits per second.
Verizon Drops Challenges To 700 MHz Rules
Verizon had sought to have the FCC drop open-access requirements it has set up for roughly one-third of the spectrum rights eligible to be sold via auction this January.
Friday, October 26, 2007
Kudos to ScanBuy for being the first U.S. Physical World Connection company to land a carrier and major brand for a mobile barcode campaign. The combination of Sprint and the right demographic group should open doors for ScanLife and EZCodes.
Scanbuy's ScanLife 2D bar code scanning technology, which Sprint is now testing on selected mobile phones in the United States, already has been adopted by consumers around the globe. (coming soon to AT&T and Alltel).
In the Philippines, Mobitms has partnered with Scanbuy to provide a suite of services that allow consumers to access the Web, surf for content or buy products via their mobile phones with the click of their cameras.
In France, Regie Autonome Transports Parisiens, a major public transportation company in Paris, is working with Scanbuy to give commuters easy access to transportation and tourism information
To get ScanLife on your mobile phone, text SCAN to 70734 or go to www.getscanlife.com to download the free trial application. After you have ScanLife on your phone, start scanning EZCodes and make your own. It's EZ.
See all the useful things advertisers and you can do with EZCodes.
Wednesday, October 24, 2007
Today's Google announcement with Nielsen allows us to focus on a much better solution of targeted advertising and what could be the Next Google.
Google TV Ads To Get Nielsen Data
Google is partnering with Nielsen so that companies that buy its Google TV Ads can find out how many people actually watch the ads.
Nielsen's metering devices are installed in a large number of households across the U.S., enabling the company to keep track of which TV programs are the most popular.
Now, Google will have access to Nielsen's demographic data from aggregated set-top boxes so advertisers can see what ads are effective and get additional aggregate information about the viewers, such as age and gender, according to Nielsen.
However, if you dig a little deeper, you will find a much more comprehensive solution that includes data for all operators of any type (satellite, cable, mobile, IPTV). What valuation would that carry?
Because this solution tracks Internet activity for ALL devices connected to the pipe coming into your home, it might be called the Next Google.
Top 10 Strategic Technologies for 2008
The top 10 strategic technologies for 2008 include:
1. Green IT
2. Unified Communications
3. Business Process Modeling
4. Metadata Management
5. Virtualization 2.0
6. Mashup & Composite Apps
7. Web Platform & WOA (Saas) Software As A Service
8. Computing Fabric
9. Real World Web
10. Social Software
A very disruptive bandwidth event.
Comcast's recent admission to "slowing down" file sharing Internet traffic from BitTorrent and Gnutella users, might be the best and timeliest marketing tool for Verizon's new FiOS service.
How could this affect the cable providers?
If Verizon doesn't "throttle" this 20 Mbps, this could be a very disruptive bandwidth event for the U.S.
Verizon Offers 20 Mbps Download And Upload Speeds
Verizon has changed the definition of "fast" with the introduction of a new, symmetrical Verizon FiOS Internet service for consumers, featuring an upload and download speed of up to 20 megabits per second (Mbps).
"Verizon's new 20/20 FiOS service blows cable away. Their upload speeds don't even come close," said Susan Retta, vice president, Broadband Solutions for Verizon.
The equally fast upload and download speed of the new symmetrical FiOS service also enhances interactive services like video conferencing, online multi-player gaming, telemedicine, electronic home monitoring, online work collaboration, data backups and more.
Most people don't know what speeds they are getting, you will be surprised.
Want to see what speeds you're really getting from your internet provider, not the advertised ones?
Take a quick bandwidth test
Does your speed come close to what your provider advertised?