University of Miami Uses Semacodes In H&M Ads
The University of Miami involved billboard and magazine print executions that contain an embedded semacode in Europe for H&M, aiming to create another point of sale opportunity with this high-tech technology.
As what you see in the photo, consumers could buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.
According to this blog, this is a concept ad from the University of Miami.
