Realeyes3D 1D Mobile Bar Code Breakthough Follow Up

The bar code. The next generation keyword for advertising.

A major breakthrough occurred today in the Physical World Connection space. After years of visionaries like Howard Rheingold (Smart Mobs) and John Battelle, discussing Phase 2 of the Internet, a camera phone is now able to scan a 1d bar code found on every packaged good, and connect to the Internet.

With Realeyes3d technology, billions of physical world hyperlinks can be "turned on" with a camera phone.


Brands will now be pushing carriers to adopt this mobile bar code scanning technology. Mobile marketing companies will have a powerful tool.

How big is this?

Every Coke can, DVD, cereal box, etc now becomes a portable website. Scanning the bar code on the package will connect a mobile phone to any designated URL.There are literally billions, if not trillions, of hyperlinks that can be scanned.

If I was Google I would be thinking about the huge revenue opportunity that awaits when advertisers can connect their goods with consumers. In addition to selling keywords, turning on bar codes becomes .


After I posted the story about Realeyes3D and their 1D Bar Code Scanning Breakthrough, I had a chance to speak to Benoît BERGERET, the Co-Founder and CEO of Realeyes3D

Realeyes3d has created an algorithm that automatically calculates the "blur radius" of an image and is able to decode it (either on the phone or through a server). They have been working for over 3 years to solve this. Only Camclic has been able to decode a 1d bar code without using an autofocus lens.

They offer two ways to scan the 1d bar code. A consumer can scan the bar code and be connected directly to the URL. If their phone is not on the list of supported phones, they can take a picture of the bar code, email it, and Realeyes3D will resolve it on their server (send back the appropriate link).

Realeyes3D is no stranger to working with the handset manufacturers. They have shipped over 50m phones with some of their other technology embedded.

Currently they are working on a pilot with a major carrier that is decoding both 1d and 2d mobile bar codes.

Realeyes3D Clears 1D Bar Code Scanning Obstacles...Physical World Connection Game Changer

Realeyes3D, a pioneer in mobile imaging applications and services for camera phones, and a trusted player in mobile document scanning with the award-winning Qipit service, today announced that it has "cracked" a key mobile commerce challenge:

Making 1D bar codes readable with about any camera phone.

Billions of products can now be linked to the Internet simply by scanning the 1d bar code on the packaging.

Realeyes3D's invention leapfrogs the main blocking point for reading a 1D bar code from a mobile photo: the blur of the bar code lines. (try taking a picture of a bar code with your camera phone).

Brands can now "turn on" any good by assigning a URL (website) to a barcode. When the consumer scans the bar code with his camera phone, the mobile phone browser will connect to the designated website.

The question is .....how long before Google buys this application so they can add the billions of bar codes to their database and offer advertising?

RealEyes3D's "one-click" 1D bar code deblurring technology, currently in pilot testing phase with major wireless carriers, relies on a breakthrough proprietary image processing technology that restores 1D bar code images shot from a camera phone, and enables them to be read with virtually any camera phone model available in the market.

This might speed up Physical World Connection a bit.

Should we wait for a 2d mobile bar code standard, or would reading a 1d code work?