Sunday, July 18, 2010
You Want My Personal Data And My Time..Pay Me For It
There are two components that are becoming very valuable in the digital age.
Time and Data.
It's not just your personal information that you provide to specific sites, but the TIME you spend on them that is becoming very valuable.
Did you know that the average user spends almost 30 minutes on Facebook?
That's the longest amount of time on ANY website.
What is driving that metric up?...games.
Facebook takes the data YOU provided to them and shows you relevant ads....for thirty minutes.
A trend that is developing...consumers will soon will want to be paid for this.
Interesting article in the NY Times that highlights the growing trend I have been discussing Pay Me For My Data
On the Internet, users supply the raw material that helps generate billions of dollars a year in online advertising revenue. Search requests, individual profiles on social networks, Web browsing habits, posted pictures and many Internet messages are all mined to serve up targeted online ads.
All of this personal information turns out to be extremely valuable, collectively. So why should Google, Yahoo, Facebook and other ad businesses get all the rewards?
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