Monday, July 12, 2010

Google Secretly Invests In Zynga

I see this as a "if you can't beat em, join em" for Google.

Facebook, and the Zynga games like Farmville/Mafia are taking eyes away from Google and their ad revenues. Zynga is in a nice position having both Facebook and Google fight over them.

Will it matter where a game is launched from? How will Google make sure your eyes are only on their pages?

What is there is another hot game out there, not owned by Zynga?

From Tech Crunch Google Invests In Zynga, Ready To Launch Google Games

The investment was made by Google itself, not Google Ventures, say our sources, and it’s a highly strategic deal. Zynga will be the cornerstone of a new Google Games to launch later this year, say multiple sources.

Not only will Zynga’s games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games.

And I wouldn’t be surprised to see PayPal being replaced with Google Checkout as the primary payment option. Zynga is supposedly PayPal’s biggest single customer, and Google is always looking for ways to make Google Checkout relevant.

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