Wednesday, November 30, 2011
Keep An Eye On Shazam's Audio Recognition IP
Keep an eye on Shazam's audio recognition IP. The guys at Kleiner Perkins recognized this by raising $32m for them this summer.
One of the upcoming investing themes I discuss in my book is "TV Commerce". When the TV becomes Internet enabled and YouTube increases video submissions to 30 minutes, major disruption will occur.
The Internet will take over the last device in the home..TV viewership and advertising will see a HUGE decline.
One technology that will play a key role in this transition is Shazam's "tagging" technology. Most use Shazam's app to identify a song. (Shazam made its debut as a clever app that could “listen” to the music playing on your radio in order to tell you what song was playing).
Advertisers and consumers will need to find a solution that "tags" items in a video.
However, in recent months, the company has been working on leveraging that same technology for use with TV advertising.
In early November, the company also partnered with Delivery Agent, allowing you to “tag” (that’s Shazam lingo for “identify”) a TV show itself. The first studio to participate in this venture is NBCUniversal, which now lets you tag “Covert Affairs” episodes to discover the clothing and accessories worn by the TV characters as well as offer you an opportunity to buy related NBC merchandise. MTV and various advertisers are also on board with this aptly dubbed “Shazam for TV” initiative. (Source TechCrunch)
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