Tuesday, April 11, 2017

What Happens To Online Advertisers If.....Not If But WHEN

Internet users are discovering the benefits of surfing in Google's Incognito Mode or Firefox's Private Window, much to the chagrin of subscription websites (or sites who limit the number of free reads).

One of Australia’s oldest media companies is ‘on the verge of totally collapse’ after a flaw in their multi-million dollar paywall has led to thousands of Australians reading their articles for free.

At the moment, the brand’s flagship newspapers allow unsubscribed readers to enjoy a total of 30 free articles per month, before putting up a paywall preventing the user from reading anymore unless they start paying.

However, that paywall can be easily bypassed by opening the article in an Incognito Window, which is hitting Fairfax hard, according to one insider.

But privacy?

Privacy? It basically comes down to whether how much Google wish to add to their users' profiles: Google needs to save data about our browsing habits so they can keep developing their search algorithms – and of course so they can target advertising to us.

But what if....what if we could surf the Web in such a way that websites, ISPs, and even your own device would have no idea who is surfing? What happens to the online advertising industry WHEN that happens?

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