Thursday, May 05, 2022

Facebook Meta Hiring Slowdown Is A Warning To Email Marketing

 


 Facebook plans to reduce hiring.

From CNBC.com

"Wehner reiterated to investors that privacy changes Apple instituted on its iOS devices last year will hurt growth, after the company had already predicted the move would reduce revenue this year by $10 billion."

Those "privacy changes" are impacting more companies and industries than just Facebook.

Not only do they prevent Facebook from tracking users across their apps on the iPhone, but the new privacy features will have enormous ramifications for email marketing companies.

“Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. 

And it prevents senders from seeing if and when you’ve opened their email.Apple

It basically sends an email into a "holding tank" so it appears that EVERY email has been opened.

Read more about Apple's email privacy solution. 

 

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