Wednesday, May 14, 2008

23half's Thrrum Uses Image Recognition For Mobile Marketing

23half Inc., a pioneer of technologies that extend the functionality of camera phones, announced the launch of Thrrum MMS Search.

Thrrum MMS Search brings together visual recognition technologies and
information search in the context of camera phonesThrrum

Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Multimedia Messaging Service (MMS) integrated into their phones.

Users can capture a picture of any text with their camera phone and send the picture as an MMS to Relevant search results are then sent to the users' phones.

The Thrrum MMS Search service is presently in beta and is available free of charge to AT&T wireless subscribers in the United States.

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