Tuesday, August 07, 2012

How Does Google Dropping YouTube App Affect The App Space?

How does this impact online advertising?

 After reading the story on Forbes Why Google Is Secretly Happy Apple Dropped YouTube App
I wondered how this could impact other app developers?

the Apple YouTube app doesn’t allow ads to be run against all those billions of videos views a month that YouTube draws on mobile devices.

Because ads aren't run on the iPhone YouTube app, and no ads means no money generated. Multiply that by thousands of artists, movies, and all kinds of content that advertisers want to run ads against–ads that will bring in up to $3.6 billion in revenues this year,

As the online world shifts from websites to apps, how does this impact online advertising?

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