Tuesday, December 19, 2017
Who Is A Bigger Threat To Internet Advertising Industry Than Google And Facebook?
"the tech duopoly’s dominance threatens the marketplace of ideas"
In 2017 Google and Facebook have accounted for 84% of all digital advertising outside China, including 96% of its growth, according to an industry forecast this month from Zenith, Magna and GroupM.
This is scary.
Google is used for nearly 90% of online searches in the U.S. A Pew survey this summer found that the four most popular social-media sites for getting news are Facebook, YouTube (owned by Google), Twitter (which has a Google partnership), and Instagram (owned by Facebook). No more than 5% of Americans use another social-media platform to get news.
Who has even greater influence than Facebook and Google?...your Internet provider.
They control the "pipe" to your device. They are the ultimate gatekeeper and would have even more control over what ads and news you see.