Wednesday, October 31, 2007
Swiss Post Uses BeeTaggs For Stamps
Mobile Barcodes From BeeTagg Used As Stamps For Swiss Post
Swiss Post is issuing the world's first stamp with an integrated BeeTagg, combining a conventional stamp with ultra-modern technology. Swiss Post's partner in this first tagging venture is Schweiz Tourismus, which is using the stamp and integrated BeeTagg as part of its winter advertising campaign. The mobile tagging solutions have been developed by Swiss Post subsidiary yellowworld AG.
The BeeTagg is a two-dimensional code that looks like a honeycomb and functions in a similar way to a bar code. The user simply installs the free BeeTagg reader, then scans the tag incorporated into the Swiss Post stamp with the camera on their mobile phone. The reader recognizes the tag and connects the phone to a predefined web pag