A couple things I like about BeeTagg. Their mobile barcode is very easy to identify which gives them a great advantage for mobile marketing. Second, they recognize that a physical world hyperlink (PWH) will be used both as an advertising tool AND a mobile information application.
Christian Spanring has the details on Physical World Connection player BeeTagg being supported by One, the mobile carrier recently acquired by Orange.
By taking a picture of a special graphical code, the BeeTagg , with a cell phone, users are able to retrieve information about a product, location, etc. from the internet.
Proprietary mobile codes like BeeTagg will always have great value because they are easily identifiable and you know what information/application is expected when scanned.
More stories about BeeTagg.
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