Tuesday, January 12, 2010

Could Bikinis And Barcodes Save The Print Industry?

sports illustrated swimsuit
Could bikinis and the infamous Sports Illustrated Swimsuit issue be the catalyst for Physical World Connection?

Could mobile barcodes save the magazine and/or print industry?

JAGTAG the only 2D barcode system that does not require the consumer to download an application into their handset prior to requesting the brand's offering, will be placing 2d barcodes into the Sports Illustrated Swimsuit Issue

Print ads containing mobile barcodes will appear in SI and other print titles such as Time, People, and Fortune two weeks before the magazine hits newsstands, according to Mediaweek. The barcodes will also appear on Las Vegas hotel room keys, and in New York City subway cars.

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1 comment:

Eric said...

This is a really good idea. I think the SI bikinis issue is probably the best sold magazine, so this is the way forward.