Wednesday, November 12, 2008
A Boom Coming For TV Advertising?
Dynamic ad insertion for both linear and non-linear TV viewing.
The ability to place targeted ads before, after and during on demand content playback will disrupt the television advertising.
A new advertising solution will enable advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities.
Advertisers can now reach both prime time and "my time" viewers. This has enormous implications for advertising.