"Oil Is Finite But Information Is Infinite".. Google's CEO Eric Schmidt

Bits, bytes, megawatts and kilowatts...it's all just data to me, but Google sees it as content. We saw how they revolutionized content traveling over the Internet.

U.S. Department of Energy Secretary Samuel Bodman said “the cheapest and most available source of new energy is the energy we waste”.

Is an antiquated power grid the biggest form of waste?

Here comes the “next generation” Internet. Think of all of the computing devices that are connected (plugged in) to the

"EnerNet" (Energy+Internet=EnerNet)

Eric Schmidt gave a speech at the New America Foundation that outlined what the "next generation" Internet will allow.

How will Google use the power of information for the energy industry?

Energy is really just another form of bits and bytes (data) that travels across a network.

When an air conditioner is turned on, data (or content) is being created.

Millions of ACs, refrigerators, Ipods etc. There are probably fifty times the number of other "computing devices" in your house generating data (content) compared to PCs/laptops.

When Google joined the Demand Response and Smart Grid Coalition they signaled their intent to dominate handling "information" traveling over the "EnerNet"

Schmidt's first suggestion is to use some of the bailout funds to upgrade the electric grid, and make it smart. Broadband was required before people could really utilize the Net, a smart grid is necessary for the CleanTech boom.

Every structure that relies on heating or air conditioning will require a "new PC".

Are smart meters the next generation PCs? The grid is similar to the Internet.

How will Google utilize (and monetize) the data created by the grid?

Here's how I see the next generation Internet and the analogy of previous Net winners.

Smart meters (Dell), chips that make devices more energy efficient (Intel), software that connects these devices to the EnerNet (Microsoft) and managing the data (content) that is generated when these devices are connected (Google)....and Google again.

Thoughts?