Tuesday, August 17, 2010
The Shift Away From Google To Facebook Has Happened...The Powerful Group Page
Have you noticed how many companies are now using their Facebook group page website in advertising?
No longer do you see www.coke.com at the bottom of an ad, but www.facebook.com/therealthing.
Some of the largest consumer brands are using Facebook (a FB website) to directly connect with consumers. Are big name brands cutting back on their search engine keyword expense?
Is it cheaper to build a Facebook Group page than a website?
So does that mean Facebook could start charging corporations for domains?
What does this do to the domain name marketplace?
Will Facebook ever start offering direct keywords? For example, coke would take you to the Coke Group page. What could they charge?
Could Facebook become a domain name seller? Is the prefix www.facebook.com big enough that the word following the ".com" becomes a direct link itself?
Remember the big fight with companies using trademarks and competitor's names as keywords to get search results?
What Facebook Group pages also do, is eliminate the email list subscription.
How many times have you been asked to be added to a company's email list for special offers etc?
When a consumer "likes" a company's Facebook Group page, they are giving that company the permission to advertise to them thru Facebook.
The big question is though....who owns that data? What permissions are given when a user subscribes to a FB Group page?
Do you see Facebook charging companies for these Group pages?
This goes along with a shift that is occurring in/on the Web...it is dead according to Wired Magazine.
The Web Is Dead
"one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display,"
Are Google's best days over? Has Facebook taken over search? Have search keyword prices peaked?
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