Should Yahoo Be Looking At SnapTell For Mobile Marketing Solution?

SnapTell, a Physical World Connection player, allows brands to turn their DVD covers, logos or any other image into an interactive mobile marketing advertisement.

SnapTell, an image recognition based mobile marketing company, turns any billboard, magazine ad or product packaging into a Physical World Hyperlink. Consumers get valuable information with a snap of their camera phones and marketers get to create a targeted brand conversation in the process.

It's easy. Take a picture of a DVD cover (or any other image in their database) and send to dvd@snaptell.com.

SnapTell's solution today can hold up to 1 million images in the database for recognition. Soon they expect to be able to handle 10 million or more images.

Keep in mind Google acquired image recognition based company NevenVision recently. Microsoft launched their image recognition application called Lincoln.

I am thinking that if Flickr (owned by Yahoo) wanted to become a player in the image recognition space, SnapTell would be a great fit.

Upload the Flickr image database and offer the SnapTell image recognition solution. Does it make Yahoo a mobile marketing player overnight?

Led by CEO Gautam Bhargava, (his last two ventures were acquired by Cisco and Oracle), is turning an everyday camera phone and SnapTell's innovative image recognition technology, into a powerful mobile marketing solution.

Try the SnapTell demo

Until every camera phone can read bar codes and 2d codes are placed on packaging, sometimes the easiest solution is the best.

SnapTell And Men's Health Magazine Create Mobile Image Recognition Campaign

SnapTell getting lots of press lately.

Soon every magazine will "turn on" their ads and offer more info simply by taking a picture and sending an MMS.

Mobile image recognition is probably the easiest way for print media to generate more interaction with a reader and get more bang of the advertising buck.

Men’s Health, the largest men’s lifestyle magazine brand in the world, has partnered with SnapTell, the leading provider of image recognition-based mobile marketing solutions, to create the first fully interactive advertising magazine in America.

Men’s Health’s July/August summer issue, hitting newsstands June 24, will feature enabled or “live” ads for readers to receive real-time promotional information from advertisers.

Using SnapTell’s Snap.Send.Get mobile marketing technology, readers will snap a photo of any advertisement in the issue with their cell phone or photo-enabled mobile device to send (or short code) to SnapTell, where an immediate promotional bounce-back will be sent to their phone.

Other ponderings on SnapTell

Vodafone Launches Otello, An Image Search For Mobile Phones

Images are search engine's new keywords.

Last week Physical World Connection player SnapTell launched their image recognition application for the mobile.

Vodafone Shows Image Search for Mobile Phones (NY Times)

At the Cebit trade show in Germany, Vodafone is demonstrating Otello, a search engine that uses images as input.

Instead of entering a word or phrase users send pictures via MMS (Multimedia Messaging Service) from their mobile phones.

The picture can be anything from a historical building to a CD cover, according to Vodafone. Otello then returns information relevant to the picture to the mobile phone, just like a normal search engine.

Vodafone's reasoning behind image search is that it's more convenient to take a picture than to enter search terms with a phone that lacks a normal keyboard.

Starting Monday Vodafone is conducting a trial with German paper Bild. Readers can find out more about specially-marked articles by photographing them with their mobile phone camera and sending the image to Bild.

Anyone know who could open their enormous database of images for this service?

Think of the possibilities if any image could direct a mobile user to a specific URL.

Physical World Connection Companies..Connecting A Mobile Phone With A Physical Object

When a display was added to the first mobile phone, a new media was created. Since then, Internet connection and a camera have been added that have created a new way to interact with the physical world.

Soon speech recognition will allow an additional way to browse the physical world too.

Every physical object will have a physical world hyperlink

That means every physical object will allow connection to a designated website and the mobile phone with it's physical world browser will be able to surf the "real world", the physical one.

I think you find THE NEXT GOOGLE in here.

Your ad could be here.

MOBILE BAR CODE COMPANIES

23half and their Thrrum Visual Browser
3GVision
5o9 Inc
Abaxia and their MobileTag
ABBYY
Active Print (Hewlett-Packard)
ActiveSymbols
Aeritas
Airclic
AlpsLab
Applied Digital Solutions and their VeriChip
Aura Interactive
Baracoda
BaToo
BeeTagg
BluePulse
BrandAttention
CamClic
[COD]mmunication
ColorZip Media
ConvergeLabs
CounterFight
DSPV
Daem Interactive
Denim Code
DiMoCo
Digimarc
Domino Solutions
Ecrio
Elcode
Evolution ViPR
Evryx
Exbiblio
G2Tactics
Gavitec
GenTag
GeoVector
GMedia
Google 2D Code
Google Voice
Hitachi
HookCode
Hypertag
Iconlab
Infokall
Innofone
Intelcom
Intellareturn's Append
Intrasonics
JagTag
Jaxo and their BarShow application
Kameleon
KoolTag
L.G. Electronics
Liquid Information
Luna Development
MBarc
M-Bar-Go
Matrix Solutions
MediaSeek
Mobicode
MobileAMA
Mobile Assets Corp
Hewlett Packard'sMobile Bristol
Mobile Discovery
Mobile Tag
Mobile2Win
MobilRelay
MobiMarketing
Mobot
Mobiqa
MyBestPrice
MyClick
MyMobileCast.com
Mytago
MyThum Interactive
NetInformer
Nextcode
Neven Vision
NewFound
NPCTelecom
nThrum
Nuance
Ontela
Kooaba and ooLink
OP3 and ShotCode
Opera
PaperDisk
PixeCode
PriceNoia
Psiloc
QuickMark
QMCODES
RealEyes 3D
Riya
SCANBUY
Scansoft/SpeechWorks
Secure Symbology
Semacode
Semapedia
Sintef
Skuair
SmartPox
SnapTell
Socket
SpyderLynk
SwiftPass
Tagit
TellMe
Trillcode
Tripletail Ventures and their VideoBarcode
Veritec
Tivik
Visual Magic
Vocalocity
VoiceGenie
VoxSurf
w3 Logistics Handyscan
Wappple
WideRay
Xerox
Xobile's Leapscan
XXTreme Measures
ZapCode
ZapLinks

List is not complete due to some companies wishing to remain private about their applications


If your company is not included, please send an email and I will be happy to include in this category.


Wouldn't your ad look good here?