Friday, February 29, 2008
Should Yahoo Be Looking At SnapTell For Mobile Marketing Solution?
SnapTell, a Physical World Connection player, allows brands to turn their DVD covers, logos or any other image into an interactive mobile marketing advertisement.
SnapTell, an image recognition based mobile marketing company, turns any billboard, magazine ad or product packaging into a Physical World Hyperlink. Consumers get valuable information with a snap of their camera phones and marketers get to create a targeted brand conversation in the process.
It's easy. Take a picture of a DVD cover (or any other image in their database) and send to firstname.lastname@example.org.
SnapTell's solution today can hold up to 1 million images in the database for recognition. Soon they expect to be able to handle 10 million or more images.
Keep in mind Google acquired image recognition based company NevenVision recently. Microsoft launched their image recognition application called Lincoln.
I am thinking that if Flickr (owned by Yahoo) wanted to become a player in the image recognition space, SnapTell would be a great fit.
Upload the Flickr image database and offer the SnapTell image recognition solution. Does it make Yahoo a mobile marketing player overnight?
Led by CEO Gautam Bhargava, (his last two ventures were acquired by Cisco and Oracle), is turning an everyday camera phone and SnapTell's innovative image recognition technology, into a powerful mobile marketing solution.
Try the SnapTell demo
Until every camera phone can read bar codes and 2d codes are placed on packaging, sometimes the easiest solution is the best.