SnapTell getting lots of press lately.
Soon every magazine will "turn on" their ads and offer more info simply by taking a picture and sending an MMS.
Mobile image recognition is probably the easiest way for print media to generate more interaction with a reader and get more bang of the advertising buck.
Men’s Health, the largest men’s lifestyle magazine brand in the world, has partnered with SnapTell, the leading provider of image recognition-based mobile marketing solutions, to create the first fully interactive advertising magazine in America.
Men’s Health’s July/August summer issue, hitting newsstands June 24, will feature enabled or “live” ads for readers to receive real-time promotional information from advertisers.
Using SnapTell’s Snap.Send.Get mobile marketing technology, readers will snap a photo of any advertisement in the issue with their cell phone or photo-enabled mobile device to send (or short code) to SnapTell, where an immediate promotional bounce-back will be sent to their phone.
Other ponderings on SnapTell
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