Tuesday, April 29, 2008
SnapTell And Men's Health Magazine Create Mobile Image Recognition Campaign
SnapTell getting lots of press lately.
Soon every magazine will "turn on" their ads and offer more info simply by taking a picture and sending an MMS.
Mobile image recognition is probably the easiest way for print media to generate more interaction with a reader and get more bang of the advertising buck.
Men’s Health, the largest men’s lifestyle magazine brand in the world, has partnered with SnapTell, the leading provider of image recognition-based mobile marketing solutions, to create the first fully interactive advertising magazine in America.
Men’s Health’s July/August summer issue, hitting newsstands June 24, will feature enabled or “live” ads for readers to receive real-time promotional information from advertisers.
Using SnapTell’s Snap.Send.Get mobile marketing technology, readers will snap a photo of any advertisement in the issue with their cell phone or photo-enabled mobile device to send (or short code) to SnapTell, where an immediate promotional bounce-back will be sent to their phone.
Other ponderings on SnapTell