Thursday, December 20, 2007
Circuit City Merges Online And Real World Commerce With 24 Minute In Store Pickup
Circuit City is merging their online site with their retail stores with a pretty good idea.
Let your customer shop and order online, and then pick up item(s) in 24 minutes at your retail store.
Online price comparison before buying.
Save on shipping costs.
Verify item is in stock.
Save time by not standing in checkout line.
Pick up item in time for holidays.
Are taxes charged because item is picked up at retailer versus online?
Inventory requirements would have to be higher.
Big items (TVs) could be a hassle to transport...a possibility to sell shipping service at store?
What would I do if I was in charge of their mobile marketing?
Include a n option where customer could provide their mobile number. The store would send a text as soon as item is ready. For using this service I would resend (with their permission) a 2d bar code/coupon to be used the NEXT TIME they visit the store.