Friday, December 21, 2007
TV And Radio Broadcasts To Embed Hyperlinks In Sound
Intrasonics offers another way to link the physical world to the Net with a mobile phone. By embedding data the sound of a TV broadcast or on the radio, a mobile phone is able to decipher/scan and connect a mobile phone to the Internet.
TV ads and shows can now be interactive with the mobile phone. A threat to the cable companies with their interactive remotes?
Intrasonics is added to the list of companies that enable a mobile phone to connect to the Internet via real world objects.
Intrasonics Ltd is Sagentia Group’s interactive media services venture which provides a completely new way of directly connecting broadcast media to mobile networks using data embedded in sound.
The technology can be used across a number of applications including interactive gaming and advertising.
Intrasonics works by communicating directly between a broadcaster and mobile handsets via data transmitted in the sound of ordinary broadcasts.
The data is embedded in the audio and is unobtrusive to the listener. The sound and data is picked up by the microphone in the mobile and can be decoded to enable a compelling range of new interactive experiences for the consumer.
Luc Jonker, CEO of Mainframe Participaties B.V. comments " Our vision is to bring interactivity into every household around the world by changing the way in which consumers currently interact with their TVs or radios"