Monday, September 29, 2008
Mobile Use Transformation
Proof that mobile phones are becoming smart phones.
If text messaging is overtaking voice, what companies win, and what companies lose?
From N.Y Times
In the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile.
Nicholas Covey, director of insights for Nielsen Mobile, attributed the spike in messaging to the spread of QWERTY-style keypads, whose users send 54 percent more text messages than those with ordinary keypads