Monday, March 08, 2010
Advertising Officially Shifts To Digital From Print
From Yahoo U.S. Advertisers to spend more on digital than print for first time ever.
US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday.
Outsell, which provides research and advisory services to the publishing and information industries, described the spending shift as "an industry milestone crossover event."
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