The Shift In Eyeballs

From the Wrap Portal Predicament..Nobody Hangs Out Anymore

Portals Yahoo!, MSN and AOL -- for years the largest source of traffic on the web -- are seeing recent dropoffs in visitors, pageviews and, most dramatically, time spent by users.

the portal strategy employed by the big three of AOL, MSN and Yahoo is as good as dead – with Facebook holding the smoking gun

Average time spent on portal websites is down 21.7 percent over the last year, with users spending on average six and a half minutes before scurrying off somewhere else.

The time-shift from portals to social media has never been more pronounced.



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