What do you do when you see a 30 second ad pop up on a YouTube video?..Yeah you either open a second window and browse something else while you wait or you leave..either way you never wait an eternity (30 seconds) for the video.
YouTube finally realized that nobody waits 30 seconds.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
If YouTube wants viewers to watch more ads or get more clicks, they simply need to offer the video owner the ability to click on an object in the video. Insert hyperlinks IN the video.
Google, who owns YouTube, should create the ability to insert a hyperlink on an image in a video.
Make the video just like a website where there are more ways to get info. People could even stay on the ad JUST to find hyperlinks.