MyClick Signs Mobile Image Recognition Deal With Pepsi

MyClick's patented photo recognition technology, not bar codes, opens up a world of opportunities for mobile marketing.

From Washington post MyClick Signs Mobile Image Recognition Deal With Pepsi

Two-year old Hong Kong company MyClick, an image recognition mobile marketing firm as it calls itself, that it has signed a deal with Pepsi to create an advertising campaign for it in China, aimed at 12-24 year olds.

MyClick

MyClick's technology works much like mobile barcodes, but instead of consumers snapping a picture of a 2D barcode, or QR code, they take a picture of any image?such as a logo, or a photograph?that is bordered by a MyClick frame.

MyClick's frame acts much as a 2D barcode, sending users to a specially created mobile web site for more information, or downloads. Pepsi is using MyClick in its latest promotional contest where consumers are being asked to create a profile on any of China's six major online portals for a chance to appear on Pepsi cans, which will come out during the Summer Olympics.

MyMedia is apparently doing quite well for itself in China, having already racked up an impressive number of campaigns with big international brands, including Coca Cola, Motorola, Estee Lauder, Northwest Airlines, Adidas and Pizza Hut among others.

Images are free for users to click on as well as the airtime on the web site that consumers are sent to. Advertisers pay MyMedia per click, which then splits the revenue with the carrier.

MyClick Connects Physical World

Add MyClick to the physical world connection list .

"MyClick", a ground breaking and unique Mobile Media Platform that empowers the mobile user with the choice to possess exciting and exclusive infotainment and m-commerce upon demand.

They just recently launched their platform in China

"MyClick" software (which support GPRS or 3G), the user can access immediate interactive content from print media, such as in newspaper, magazines, billboards at shopping malls and outdoor billboards and even tent cards, by simply taking a photo of a framed image within the advertisement.

The MyClick framed square is a square framed with 4 stars. In order to connect to the content related to the MyClick framed square, you have to shoot the entire frame with your camera.

Physical World Connection Called The Next Killer App

MyClick, and their QR code scanning via camera phone, being called the next killer application .


iMagic Systems has launched a free new service that enables consumers' camera-phone snapshots to help initiate mobile e-commerce.

It might not be MyClick, but the concept of linking the physical world to the Internet using a physical world hyperlink, in my opinion, will produce The Next Google

A couple interesting points to note w/ iMagic's MyClick physical world connection application.

First, they modify a QR code to make it unique for their resolving function. They are also getting the advertisers pick up the tab for consumers to adopt this application.

From Televisionpoint MyClick software for advertisers

A number of leading advertisers will subsidise costs for consumers interacting with them via mobile phone, as part of a major push to develop the mobile as a marketing medium.

The software will enable owners of GPRS and 3G phones to browse advertiser WAP sites through their phones without having to pay any charges to the mobile phone operators. These fees will be paid instead by the advertiser, based on the number of times people use the software to access the site.

Advertisers will pay for consumers to use their wireless data plan?
MyClick works on similar lines to QR codes currently deployed in Japan, China and Taiwan, where users use their camera phones to take a picture of a special symbol, giving them online access to a special WAP site.

Rather than a symbol, however, MyClick software recognises a special frame studded with stars that advertisers can use as a border for an image.

Does adding these stars make this 2d code proprietary?

"It is up to advertisers to come up with new, innovative ideas to stimulate people to take action, If we work together, we can then create a wave of adoption and understanding." said an official who relates in this matter.

iMagic is a leading technology company in Hong Kong that has over 10 years history of excellence and international acclaim for its product development and integration and as an operator of public access payment and telecommunications solutions.

The irony here is that the concept of linking the physical world to the Internet is being called the next killer app, and yet PC World just listed the CueCat (the same principle) as being one of the 25 Worst Tech Products of all time.

China Uses 2D Barcodes For Mobile Ads

This article does a good job of summarizing the Chinese Physical World Connection players.

From Business Week China:Cracking the Mobile Ad Biz

The lucrative potential of the mainland's tech-starved mobile advertising market could be unlocked by two-dimensional barcodes (2d codes).

A new kind of mobile advertising technology, however, could be the key that unlocks the country's 461 million mobile phone screens to advertisers.

The technology uses two-dimensional barcodes, a more evolved cousin of the humble Universal Product Code found on groceries, to create an advertising channel with an aura of science-fiction.

Two-dimensional barcodes can be used to bridge the online and offline worlds, turning, say, a coffee table into a physical hyperlink, and your mobile phone into a giant mouse pointer. You "click" the barcode on the coffee table by taking a picture of it with the camera on your phone, and then are automatically taken online.

For a three-month period that ended in February, Chinese barcode pioneer Gmedia provided Starbucks with barcodes to display on tabletops in the chain's 50 outlets in Beijing. When a user clicked on one, they were linked to a website that allowed them to redeem a free coffee.

Another company trying to cash in on physical hyperlinking is Hong Kong-based MyClick . Although it uses a patented photo recognition technology, not barcodes, the end result is virtually identical. Any visual medium - a magazine page, billboard or television commercial - can carry an image framed by a special border. The user simply snaps a photo of the framed image.

"Advertisers will know where someone was when they clicked the ad and guess what they were doing at that moment," said Sage Brennan of research firm JLM Pacific Epoch. "If [barcode-reading software] is in every handset around the country, the incentive to insert a tiny code [in advertisements] is huge."

Gmedia and Inspiry , which promotes its own standard, have announced partnerships with China Mobile. Inspiry has also persuaded handset manufacturers to pre-install its software in "hundreds of thousands" of units, according to Lawrence Tse, a general partner at venture capitalist firm Gobi Partners , which has invested in the company

Physical World Connection Companies..Connecting A Mobile Phone With A Physical Object

When a display was added to the first mobile phone, a new media was created. Since then, Internet connection and a camera have been added that have created a new way to interact with the physical world.

Soon speech recognition will allow an additional way to browse the physical world too.

Every physical object will have a physical world hyperlink

That means every physical object will allow connection to a designated website and the mobile phone with it's physical world browser will be able to surf the "real world", the physical one.

I think you find THE NEXT GOOGLE in here.

Your ad could be here.

MOBILE BAR CODE COMPANIES

23half and their Thrrum Visual Browser
3GVision
5o9 Inc
Abaxia and their MobileTag
ABBYY
Active Print (Hewlett-Packard)
ActiveSymbols
Aeritas
Airclic
AlpsLab
Applied Digital Solutions and their VeriChip
Aura Interactive
Baracoda
BaToo
BeeTagg
BluePulse
BrandAttention
CamClic
[COD]mmunication
ColorZip Media
ConvergeLabs
CounterFight
DSPV
Daem Interactive
Denim Code
DiMoCo
Digimarc
Domino Solutions
Ecrio
Elcode
Evolution ViPR
Evryx
Exbiblio
G2Tactics
Gavitec
GenTag
GeoVector
GMedia
Google 2D Code
Google Voice
Hitachi
HookCode
Hypertag
Iconlab
Infokall
Innofone
Intelcom
Intellareturn's Append
Intrasonics
JagTag
Jaxo and their BarShow application
Kameleon
KoolTag
L.G. Electronics
Liquid Information
Luna Development
MBarc
M-Bar-Go
Matrix Solutions
MediaSeek
Mobicode
MobileAMA
Mobile Assets Corp
Hewlett Packard'sMobile Bristol
Mobile Discovery
Mobile Tag
Mobile2Win
MobilRelay
MobiMarketing
Mobot
Mobiqa
MyBestPrice
MyClick
MyMobileCast.com
Mytago
MyThum Interactive
NetInformer
Nextcode
Neven Vision
NewFound
NPCTelecom
nThrum
Nuance
Ontela
Kooaba and ooLink
OP3 and ShotCode
Opera
PaperDisk
PixeCode
PriceNoia
Psiloc
QuickMark
QMCODES
RealEyes 3D
Riya
SCANBUY
Scansoft/SpeechWorks
Secure Symbology
Semacode
Semapedia
Sintef
Skuair
SmartPox
SnapTell
Socket
SpyderLynk
SwiftPass
Tagit
TellMe
Trillcode
Tripletail Ventures and their VideoBarcode
Veritec
Tivik
Visual Magic
Vocalocity
VoiceGenie
VoxSurf
w3 Logistics Handyscan
Wappple
WideRay
Xerox
Xobile's Leapscan
XXTreme Measures
ZapCode
ZapLinks

List is not complete due to some companies wishing to remain private about their applications


If your company is not included, please send an email and I will be happy to include in this category.


Wouldn't your ad look good here?