Thursday, April 17, 2008
MyClick Signs Mobile Image Recognition Deal With Pepsi
MyClick's patented photo recognition technology, not bar codes, opens up a world of opportunities for mobile marketing.
From Washington post MyClick Signs Mobile Image Recognition Deal With Pepsi
Two-year old Hong Kong company MyClick, an image recognition mobile marketing firm as it calls itself, that it has signed a deal with Pepsi to create an advertising campaign for it in China, aimed at 12-24 year olds.
MyClick's technology works much like mobile barcodes, but instead of consumers snapping a picture of a 2D barcode, or QR code, they take a picture of any image?such as a logo, or a photograph?that is bordered by a MyClick frame.
MyClick's frame acts much as a 2D barcode, sending users to a specially created mobile web site for more information, or downloads. Pepsi is using MyClick in its latest promotional contest where consumers are being asked to create a profile on any of China's six major online portals for a chance to appear on Pepsi cans, which will come out during the Summer Olympics.
MyMedia is apparently doing quite well for itself in China, having already racked up an impressive number of campaigns with big international brands, including Coca Cola, Motorola, Estee Lauder, Northwest Airlines, Adidas and Pizza Hut among others.
Images are free for users to click on as well as the airtime on the web site that consumers are sent to. Advertisers pay MyMedia per click, which then splits the revenue with the carrier.