MyClick, and their QR code scanning via camera phone, being called the next killer application .
iMagic Systems has launched a free new service that enables consumers' camera-phone snapshots to help initiate mobile e-commerce.
It might not be MyClick, but the concept of linking the physical world to the Internet using a physical world hyperlink, in my opinion, will produce The Next Google
A couple interesting points to note w/ iMagic's MyClick physical world connection application.
First, they modify a QR code to make it unique for their resolving function. They are also getting the advertisers pick up the tab for consumers to adopt this application.
From Televisionpoint MyClick software for advertisers
A number of leading advertisers will subsidise costs for consumers interacting with them via mobile phone, as part of a major push to develop the mobile as a marketing medium.
The software will enable owners of GPRS and 3G phones to browse advertiser WAP sites through their phones without having to pay any charges to the mobile phone operators. These fees will be paid instead by the advertiser, based on the number of times people use the software to access the site.
Advertisers will pay for consumers to use their wireless data plan?
MyClick works on similar lines to QR codes currently deployed in Japan, China and Taiwan, where users use their camera phones to take a picture of a special symbol, giving them online access to a special WAP site.
Rather than a symbol, however, MyClick software recognises a special frame studded with stars that advertisers can use as a border for an image.
Does adding these stars make this 2d code proprietary?
"It is up to advertisers to come up with new, innovative ideas to stimulate people to take action, If we work together, we can then create a wave of adoption and understanding." said an official who relates in this matter.
iMagic is a leading technology company in Hong Kong that has over 10 years history of excellence and international acclaim for its product development and integration and as an operator of public access payment and telecommunications solutions.
The irony here is that the concept of linking the physical world to the Internet is being called the next killer app, and yet PC World just listed the CueCat (the same principle) as being one of the 25 Worst Tech Products of all time.