Wednesday, October 24, 2007
Google And Nielsen Team Up For TV, But There's A Better Solution
Today's Google announcement with Nielsen allows us to focus on a much better solution of targeted advertising and what could be the Next Google.
Google TV Ads To Get Nielsen Data
Google is partnering with Nielsen so that companies that buy its Google TV Ads can find out how many people actually watch the ads.
Nielsen's metering devices are installed in a large number of households across the U.S., enabling the company to keep track of which TV programs are the most popular.
Now, Google will have access to Nielsen's demographic data from aggregated set-top boxes so advertisers can see what ads are effective and get additional aggregate information about the viewers, such as age and gender, according to Nielsen.
However, if you dig a little deeper, you will find a much more comprehensive solution that includes data for all operators of any type (satellite, cable, mobile, IPTV). What valuation would that carry?
Because this solution tracks Internet activity for ALL devices connected to the pipe coming into your home, it might be called the Next Google.